Advertising and Marketing Professionals
Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
planning, developing and organising advertising policies and campaigns to support sales objectives
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
analysing data regarding consumer patterns and preferences
interpreting and predicting current and future consumer trends
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
commissioning and undertaking market research to identify market opportunities for new and existing goods and services
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
Vocational Education and Training (VET)
The NSC produces employment projections to show where likely future job opportunities may be. The latest data are for the five years from November 2021 to November 2026. Over this period, the number of workers:
- is expected to grow strongly
- is likely to reach 89,300 by 2026.
Source: National Skills Commission Employment Projections to 2026.
Notes: The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.
Employment projections figures are rounded to the nearest 100. Calculations based on these rounded figures may result in differences to the numbers that are displayed on this page. Employment projections data (including occupations) can be downloaded from the Employment Projections page.
Number of Workers
Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2021 and National Skills Commission Employment Projections to 2026.
Earnings and hours
Around 78% of people employed as Advertising and Marketing Professionals work full-time hours, in all their jobs combined. This is 12 percentage points above the all jobs average (66%).
Full-time workers work an average of 44 hours per week in their main job. This is the same as the all jobs average.
More than a third of workers regularly work overtime or extra hours (either paid or unpaid).
Median full-time earnings are $1,758 per week, this is higher than the all jobs median ($1,593):
- 3 in 4 workers earn more than $1,332
- 1 in 4 earn more than $2,329
Median hourly earnings are $47, this is more than the all jobs median ($41 per hour).
Sources: Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average. Overtime hours: ABS, Characteristics of Employment, 2021. Full-time median earnings and median hourly earnings: ABS, Survey of Employee Earnings and Hours, May 2021. Compared to all jobs median.
Weekly Earnings (Before Tax)
|Earnings||Advertising and Marketing Professionals||All Jobs Average|
Source: Based on ABS Survey of Employee Earnings and Hours, May 2021, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Employment across Australia
Employment by State and Territory (% Share)
|State||Advertising and Marketing Professionals||All Jobs Average|
Around 84% of Advertising and Marketing Professionals live in capital cities, compared with the all jobs average of 62%.
New South Wales and Victoria have a large share of employment relative to their population size.
The regions with the largest share of workers are:
- Melbourne - Inner
- Sydney - Eastern Suburbs
- Sydney - City and Inner South
- Sydney - North Sydney and Hornsby
- Perth - South West.
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.
Age and gender
The median age of Advertising and Marketing Professionals is 34 years. This is younger than the all jobs average of 40 years.
A large share of workers are aged 25 to 34 years.
Females make up 61% of the workforce. This is 13 percentage points above the all jobs average of 48%.
Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.
Age Profile (% Share)
|Age Bracket||Advertising and Marketing Professionals||All Jobs Average|
|65 and Over||1.7||4.2|
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education, training and experience
A bachelor degree in advertising, marketing, commerce, business management, communications or another related field is usually needed to work as an Advertising or Marketing Professional. Some workers have a Vocational Education and Training (VET) qualification.
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Retail Services VET training pathways.
Highest Level of Education (% Share)
|Type of Qualification||Advertising and Marketing Professionals||All Jobs Average|
|Post Graduate/Graduate Diploma or Graduate Certificate||17.4||10.1|
|Year 10 and below||2.0||12.5|
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Skills and Knowledge
Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.
Skills can be improved through training or experience.
Talking people into changing their minds or their behaviour.
Thinking about the pros and cons of different ways to solve a problem.
Keeping track of how well work is progressing so you can make changes or improvements.
Reading work related information.
Being able to use what you have learnt to solve problems now and again in the future.
Listening to others, not interrupting, and asking good questions.
Talking to others.
57%Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
Understanding why people react the way they do.
55%Complex problem solving
Noticing a problem and figuring out the best way to solve it.
55%Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
Bringing people together and trying to sort out their differences.
Writing things for co-workers or customers.
54%Coordination with others
Being adaptable and coordinating work with other people.
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
Measuring how well a system is working and how to improve it.
Managing your own and other peoples' time to get work done.
Understanding needs and product requirements to create a design.
Figuring out the best way to teach or learn something new.
Looking for ways to help people.
These are important topics, subjects or knowledge areas.
86%Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
English language including the meaning and spelling of words, rules of composition, and grammar.
69%Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
66%Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
Arithmetic, algebra, geometry, calculus, or statistics.
60%Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
59%Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
58%Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
51%Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
51%Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
42%Law and government
How our laws and courts work. Government rules and regulations, and the political system.
42%Production and processing
Raw materials, production processes, quality control, costs, and ways of making and distributing goods.
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.
35%Engineering and technology
Use engineering, science and technology to design and produce goods and services.
35%Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
32%Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
Workers use these physical and mental abilities..
Use general rules to find answers or solve problems logically.
Listen to and understand what people say.
Come up with a number of ideas about a topic, even if the ideas aren't very good.
Communicate by speaking.
Read and understand written information.
Write in a way that people can understand.
Come up with unusual or clever ideas, or creative ways to solve a problem.
Use lots of detailed information to come up with answers or make general rules.
Speak clearly so others can understand you.
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
Identify and understand the speech of another person.
See details that are up-close (within a few feet).
Come up with different ways of grouping things.
Choose the right maths method or formula to solve a problem.
50%Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
50%Working with numbers
Add, subtract, multiply, or divide.
See details that are far away.
43%Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
Imagine how something will look after it is moved around or changed.
Notice differences between colours, including shades of colour and brightness.
These are kinds of activities workers regularly do in this job.
84%Building good relationships
Building good working relationships and keeping them over time.
84%Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
80%Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
Convincing people to buy something or to change their minds or actions.
75%Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
71%Researching and investigating
Looking for, getting and understanding different kinds of information.
71%Negotiating and resolving conflicts
Handling complaints and disagreements, and negotiating with people.
69%Coordinating the work of a team
Getting members of a group to work together to finish a task.
Using your own ideas for developing, designing, or creating something new.
67%Making decisions and solving problems
Using information to work out the best solution and solve problems.
65%Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
65%Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
61%Leading and encouraging a team
Encouraging and building trust, respect, and cooperation among team members.
60%Guiding and directing staff
Guiding and directing staff, including setting and monitoring performance standards.
60%Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
58%Making sense of information and ideas
Looking at, working with, and understanding data or information.
57%Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
45%Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
43%Estimating amounts, costs and resources
Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.
43%Explaining things to people
Helping people to understand and use information.
Interests and demands
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Interests are the style or type of work we prefer to do. All interest areas are shown below.
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
Working with people. Helping or providing service to others.
Ideas and thinking. Searching for facts and figuring out problems in your head.
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Use electronic mail.
Talk on the telephone.
Talk with people face-to-face.
Work with people in a group or team.
Have freedom to decide on tasks, priorities, and goals.
92%Contact with people
Have contact with people by telephone, face-to-face, or any other way.
91%Indoors, heat controlled
Work indoors with access to heating or cooling.
88%Freedom to make decisions
Have freedom to make decision on your own.
87%Spend time sitting
Spend time sitting at work.
86%Lead or coordinate a team
Lead others to do work activities.
85%Contact with the public
Work with customers or the public.
Work to strict deadlines.
83%Impact of decisions
Make decisions that have a large impact on other people.
82%Frequent decision making
Frequently make decisions that impact other people.
81%Responsible for outcomes
Take responsibility for the results of other people's work.
Compete with others, or be aware of competitive pressures.
76%Being exact or accurate
Be very exact or highly accurate.
70%Letters and memos
Write letters and memos.
Talk to a group of people.
Deal with conflict or disagreements.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.