Advertising, Public Relations and Sales Manager

ANZSCO ID 1311

Overview

Snapshot

Employed
151,300
Future Growth
4.4%
Weekly Earnings
$2,548
Full-Time Share
89%
Female Share
41%
Average age
41

Summary

Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Tasks

  • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers

  • directing the development of initiatives for new products, marketing and advertising campaigns

  • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards

  • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors

  • directing sales methods and arrangements by setting prices and credit arrangements

Characteristics

Job Type
Managers
Skill Level
Very high skill
ANZSCO Occupation group
Unemployment Rate
Average
Industries
Pathway(s)
  • University
  • Vocational Education and Training (VET)
  • Informal or on-the-job
Interests
  • Creative
  • Administrative
  • Enterprising
Physical Demand
  • Sedentary

Outlook

Employment Outlook

The NSC produces employment projections to show where likely future job opportunities may be. The latest data are for the five years from November 2021 to November 2026. Over this period, the number of workers:

  • is expected to grow moderately
  • is likely to reach 172,400 by 2026.
  • Source: National Skills Commission Employment Projections to 2026.

    Notes: The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.

    Employment projections figures are rounded to the nearest 100. Calculations based on these rounded figures may result in differences to the numbers that are displayed on this page. Employment projections data (including occupations) can be downloaded from the Employment Projections page.

Projected Change
4.4%
(or 7,200 jobs)
From
165,200
in 2021
To
172,400
in 2026

Number of Workers

Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2021 and National Skills Commission Employment Projections to 2026.
Year Employment
2011 133,300
2012 125,500
2013 129,300
2014 136,800
2015 127,100
2016 151,000
2017 132,900
2018 139,700
2019 154,800
2020 162,700
2021 165,200
2026 172,400

Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2021 and National Skills Commission Employment Projections to 2026.


Earnings and hours

Working arrangements

  • Around 89% of people employed as Advertising, Public Relations and Sales Manager work full-time hours, in all their jobs combined. This is 23 percentage points above the all jobs average (66%).

    Full-time workers work an average of 46 hours per week in their main job. This is similar to the all jobs average (44 hours per week).

    More than half of workers regularly work overtime or extra hours (either paid or unpaid).

    Median full-time earnings are $2,548 per week, this is much higher than the all jobs median ($1,593):

    • 3 in 4 workers earn more than $2,019
    • 1 in 4 earn more than $3,593

    Median hourly earnings are $68, this is much more than the all jobs median ($41 per hour).

    Sources: Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average. Overtime hours: ABS, Characteristics of Employment, 2021. Full-time median earnings and median hourly earnings: ABS, Survey of Employee Earnings and Hours, May 2021. Compared to all jobs median.

Weekly Earnings (Before Tax)

Source: Based on ABS Survey of Employee Earnings and Hours, May 2021, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Earnings Advertising, Public Relations and Sales Manager All Jobs Average
Full-Time Earnings 2,548 1,593
Total Earnings 0 0

Source: Based on ABS Survey of Employee Earnings and Hours, May 2021, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.


Industries

Main industries

1
Professional, Scientific and Technical Services
21.7%
2
Manufacturing
13.5%
3
Wholesale Trade
10.7%
4
Retail Trade
9.5%
5
Other industries
44.4%

Regions

Employment across Australia

NSW

37.9% All occupations: 31.6%

VIC

28.7% All occupations: 25.6%

QLD

16.7% All occupations: 20.0%

SA

5.5% All occupations: 7.0%

WA

8.5% All occupations: 10.8%

TAS

1.0% All occupations: 2.0%

NT

0.4% All occupations: 1.0%

ACT

1.4% All occupations: 1.9%

Employment by State and Territory (% Share)

State Advertising, Public Relations and Sales Manager All Jobs Average
NSW 37.9 31.6
VIC 28.7 25.6
QLD 16.7 20.0
SA 5.5 7.0
WA 8.5 10.8
TAS 1.0 2.0
NT 0.4 1.0
ACT 1.4 1.9



Worker profile

Age and gender

Age In Years
41
All Jobs Average is 40
Female Share
41%
All Jobs Average is 48%
  • The median age of Advertising, Public Relations and Sales Manager is 41 years. This is similar to the all jobs average of 40 years.

    A large share of workers are aged 35 to 44 years.

    Females make up 41% of the workforce. This is 7 percentage points below the all jobs average of 48%.

    Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.

Age Profile (% Share)

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age Bracket Advertising, Public Relations and Sales Manager All Jobs Average
15-19 0.1 5.0
20-24 2.5 9.3
25-34 24.8 22.9
35-44 33.5 22.0
45-54 25.5 21.6
55-59 7.3 9.0
60-64 3.9 6.0
65 and Over 2.3 4.2
Median Age 41 40

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.


Employment Pathways

Education, training and experience

Extensive experience or a formal qualification in a related field (like business administration, advertising, marketing and communication or media studies) is needed to work as an Advertising, Public Relations or Sales Manager. University and Vocational Education and Training (VET) are both common study pathways.

Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Highest Level of Education (% Share)

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of Qualification Advertising, Public Relations and Sales Manager All Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate 15.0 10.1
Bachelor degree 35.1 21.8
Advanced Diploma/Diploma 14.7 11.6
Certificate III/IV 10.7 21.1
Year 12 16.6 18.1
Year 11 2.9 4.8
Year 10 and below 4.9 12.5

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.


Skills and Knowledge

Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.

Skills

Skills can be improved through training or experience.

  • 63%

    Speaking

    Talking to others.

  • 63%

    Coordination with others

    Being adaptable and coordinating work with other people.

  • 61%

    Monitoring

    Keeping track of how well work is progressing so you can make changes or improvements.

  • 59%

    Active listening

    Listening to others, not interrupting, and asking good questions.

  • 59%

    Critical thinking

    Thinking about the pros and cons of different ways to solve a problem.

  • 59%

    Judgment and decision making

    Figuring out the pros and cons of different options and choosing the best one.

  • 59%

    Reading comprehension

    Reading work related information.

  • 57%

    Time management

    Managing your own and other peoples' time to get work done.

  • 57%

    Active learning

    Being able to use what you have learnt to solve problems now and again in the future.

  • 57%

    Complex problem solving

    Noticing a problem and figuring out the best way to solve it.

  • 57%

    Management of personnel resources

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  • 55%

    Writing

    Writing things for co-workers or customers.

  • 54%

    Social perceptiveness

    Understanding why people react the way they do.

  • 54%

    Negotiation

    Bringing people together and trying to sort out their differences.

  • 54%

    Systems evaluation

    Measuring how well a system is working and how to improve it.

  • 52%

    Persuasion

    Talking people into changing their minds or their behaviour.

  • 50%

    Instructing

    Teaching people how to do something.

  • 48%

    Systems analysis

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  • 46%

    Serving others

    Looking for ways to help people.

  • 45%

    Mathematics

    Using maths to solve problems.


Knowledge

These are important topics, subjects or knowledge areas.

  • 76%

    Communications and media

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  • 72%

    English language

    English language including the meaning and spelling of words, rules of composition, and grammar.

  • 68%

    Sales and marketing

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  • 64%

    Customer and personal service

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  • 63%

    Administration and management

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  • 61%

    Computers and electronics

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  • 55%

    Clerical

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  • 50%

    Fine arts

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  • 50%

    Production and processing

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  • 48%

    Technical design

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  • 47%

    Mathematics

    Arithmetic, algebra, geometry, calculus, or statistics.

  • 45%

    Personnel and human resources

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  • 42%

    Psychology

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  • 42%

    Telecommunications

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  • 40%

    Education and training

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  • 28%

    Economics and accounting

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  • 25%

    Law and government

    How our laws and courts work. Government rules and regulations, and the political system.

  • 21%

    Sociology and anthropology

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  • 18%

    Foreign language

    Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

  • 17%

    Public safety and security

    Use of equipment, rules and ideas to protect people, data, property, and institutions.


Abilities

Workers use these physical and mental abilities..

  • 66%

    Oral expression

    Communicate by speaking.

  • 63%

    Deductive reasoning

    Use general rules to find answers or solve problems logically.

  • 61%

    Oral comprehension

    Listen to and understand what people say.

  • 61%

    Problem spotting

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  • 61%

    Near vision

    See details that are up-close (within a few feet).

  • 59%

    Brainstorming

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  • 57%

    Speech recognition

    Identify and understand the speech of another person.

  • 57%

    Written comprehension

    Read and understand written information.

  • 57%

    Written expression

    Write in a way that people can understand.

  • 54%

    Originality

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  • 54%

    Speech clarity

    Speak clearly so others can understand you.

  • 54%

    Categorising

    Come up with different ways of grouping things.

  • 54%

    Inductive reasoning

    Use lots of detailed information to come up with answers or make general rules.

  • 54%

    Sorting or ordering

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  • 50%

    Far vision

    See details that are far away.

  • 50%

    Mathematics

    Choose the right maths method or formula to solve a problem.

  • 46%

    Colour discrimination

    Notice differences between colours, including shades of colour and brightness.

  • 45%

    Flexibility of closure

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  • 45%

    Visualization

    Imagine how something will look after it is moved around or changed.

  • 37%

    Selective attention

    Pay attention to something without being distracted.


Activities

These are kinds of activities workers regularly do in this job.

  • 80%

    Building good relationships

    Building good working relationships and keeping them over time.

  • 80%

    Communicating with the public

    Giving information to the public, business or government by telephone, in writing, or in person.

  • 72%

    Thinking creatively

    Using your own ideas for developing, designing, or creating something new.

  • 72%

    Planning and prioritising work

    Deciding on goals and putting together a detailed plan to get the work done.

  • 69%

    Communicating within a team

    Giving information to co-workers by telephone, in writing, or in person.

  • 69%

    Collecting and organising information

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  • 63%

    Working with the public

    Greeting or serving customers, clients or guests, and public speaking or performing.

  • 63%

    Scheduling work and activities

    Working out the timing of events, programs, and activities, as well as the work of others.

  • 61%

    Keeping your knowledge up-to-date

    Keeping up-to-date with technology and new ideas.

  • 60%

    Making decisions and solving problems

    Using information to work out the best solution and solve problems.

  • 59%

    Working with computers

    Using computers to program, write software, set up functions, enter data, or process information.

  • 56%

    Coming up with systems and processes

    Deciding on goals and figuring out what you need to do to achieve them.

  • 55%

    Researching and investigating

    Looking for, getting and understanding different kinds of information.

  • 54%

    Estimating amounts, costs and resources

    Working out sizes, distances, amounts, time, costs, resources, or materials needed for a task.

  • 49%

    Looking for changes over time

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  • 47%

    Coordinating the work of a team

    Getting members of a group to work together to finish a task.

  • 47%

    Influencing people

    Convincing people to buy something or to change their minds or actions.

  • 46%

    Explaining things to people

    Helping people to understand and use information.

  • 41%

    Documenting or recording information

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

  • 34%

    Leading and encouraging a team

    Encouraging and building trust, respect, and cooperation among team members.


Interests and demands

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  • 100%

    Enterprising

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  • 76%

    Creative

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  • 67%

    Administrative

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  • 33%

    Helping

    Working with people. Helping or providing service to others.

  • 29%

    Analytical

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  • 24%

    Practical

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.


Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.
  • 76%

    Achievement

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  • 76%

    Independence

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  • 76%

    Recognition

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  • 76%

    Working conditions

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  • 71%

    Relationships

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  • 57%

    Support

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.


Demands

The physical and social demands that workers face most often are shown below:
  • 100%

    Electronic mail

    Use electronic mail.

  • 100%

    Telephone

    Talk on the telephone.

  • 97%

    Indoors, heat controlled

    Work indoors with access to heating or cooling.

  • 93%

    Time pressure

    Work to strict deadlines.

  • 93%

    Contact with people

    Have contact with people by telephone, face-to-face, or any other way.

  • 91%

    Face-to-face discussions

    Talk with people face-to-face.

  • 88%

    Unstructured work

    Have freedom to decide on tasks, priorities, and goals.

  • 85%

    Spend time sitting

    Spend time sitting at work.

  • 83%

    Freedom to make decisions

    Have freedom to make decision on your own.

  • 83%

    Impact of decisions

    Make decisions that have a large impact on other people.

  • 82%

    Lead or coordinate a team

    Lead others to do work activities.

  • 81%

    Frequent decision making

    Frequently make decisions that impact other people.

  • 80%

    Teamwork

    Work with people in a group or team.

  • 80%

    Being exact or accurate

    Be very exact or highly accurate.

  • 78%

    Contact with the public

    Work with customers or the public.

  • 74%

    Responsible for outcomes

    Take responsibility for the results of other people's work.

  • 70%

    Letters and memos

    Write letters and memos.

  • 62%

    Competition

    Compete with others, or be aware of competitive pressures.

  • 62%

    Repeating same tasks

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

  • 59%

    Conflict situations

    Deal with conflict or disagreements.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.


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