Copywriters

ANZSCO ID 212411

Overview

Snapshot

Employed
2,000
Future Growth
N/A
Weekly Earnings
N/A
Full-Time Share
59%
Female Share
60%
Average age
36

Summary

Copywriters design and compose written material to advertise products and services.

Tasks

  • Determines advertising approach by consulting with clients and management, and studying products to establish principal selling features.

  • Writes advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays.


Outlook

Employment Outlook

The NSC produces employment projections to show where likely future job opportunities may be. Employment projections data are only produced for occupations at the broad four digit Australian and New Zealand Standard Classification of Occupations (ANZSCO) level. While data are not available for this occupation, projections data are available for the parent occupation, Journalists and Other Writers, under the outlook section.


Earnings and hours

Working arrangements

  • Around 59% of people employed as Copywriters work full-time hours, in all their jobs combined. This is 7 percentage points below the all jobs average (66%).

    Full-time workers work an average of 44 hours per week in their main job. This is the same as the all jobs average.

    Sources:Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average.


Industries

Main industries

1
Professional, Scientific and Technical Services
55.9%
2
Arts and Recreation Services
12.2%
3
Information Media and Telecommunications
8.4%
4
Retail Trade
4.8%
5
Other industries
14.0%

Regions

Employment across Australia

NSW

41.4% All occupations: 31.6%

VIC

34.1% All occupations: 25.6%

QLD

13.9% All occupations: 20.0%

SA

3.4% All occupations: 7.0%

WA

5.5% All occupations: 10.8%

TAS

0.5% All occupations: 2.0%

NT

0.2% All occupations: 1.0%

ACT

0.9% All occupations: 1.9%

Employment by State and Territory (% Share)

State Copywriters All Jobs Average
NSW 41.4 31.6
VIC 34.1 25.6
QLD 13.9 20.0
SA 3.4 7.0
WA 5.5 10.8
TAS 0.5 2.0
NT 0.2 1.0
ACT 0.9 1.9



Worker profile

Age and gender

Age In Years
36
All Jobs Average is 40
Female Share
60%
All Jobs Average is 48%
  • The median age of Copywriters is 36 years. This is younger than the all jobs average of 40 years.

    A large share of workers are aged 25 to 34 years.

    Females make up 60% of the workforce. This is 12 percentage points above the all jobs average of 48%.

    Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.

Age Profile (% Share)

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age Bracket Copywriters All Jobs Average
15-19 0.2 5.0
20-24 9.4 9.3
25-34 35.0 22.9
35-44 27.4 22.0
45-54 17.2 21.6
55-59 5.2 9.0
60-64 2.9 6.0
65 and Over 2.7 4.2
Median Age 36 40

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.


Employment Pathways

Education, training and experience

A university degree in communications, journalism, marketing or writing is usually needed to work as a Copywriter.

Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Creative Arts and Culture VET training pathways.

Highest Level of Education (% Share)

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of Qualification Copywriters All Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate 15.9 10.1
Bachelor degree 59.5 21.8
Advanced Diploma/Diploma 8.0 11.6
Certificate III/IV 2.5 21.1
Year 12 12.1 18.1
Year 11 0.7 4.8
Year 10 and below 1.3 12.5

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.


Skills and Knowledge

Employers look for Journalists and Writers who are literate and can interact well with others.

Skills

Skills can be improved through training or experience.

  • 59%

    Reading comprehension

    Reading work related information.

  • 59%

    Writing

    Writing things for co-workers or customers.

  • 52%

    Active listening

    Listening to others, not interrupting, and asking good questions.

  • 52%

    Critical thinking

    Thinking about the pros and cons of different ways to solve a problem.

  • 50%

    Speaking

    Talking to others.

  • 48%

    Persuasion

    Talking people into changing their minds or their behaviour.

  • 45%

    Judgment and decision making

    Figuring out the pros and cons of different options and choosing the best one.

  • 45%

    Active learning

    Being able to use what you have learnt to solve problems now and again in the future.

  • 45%

    Coordination with others

    Being adaptable and coordinating work with other people.

  • 45%

    Monitoring

    Keeping track of how well work is progressing so you can make changes or improvements.

  • 45%

    Social perceptiveness

    Understanding why people react the way they do.

  • 45%

    Time management

    Managing your own and other peoples' time to get work done.

  • 43%

    Complex problem solving

    Noticing a problem and figuring out the best way to solve it.

  • 41%

    Negotiation

    Bringing people together and trying to sort out their differences.

  • 39%

    Instructing

    Teaching people how to do something.

  • 39%

    Serving others

    Looking for ways to help people.

  • 39%

    Management of personnel resources

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  • 37%

    Learning strategies

    Figuring out the best way to teach or learn something new.

  • 34%

    Systems analysis

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  • 34%

    Systems evaluation

    Measuring how well a system is working and how to improve it.


Knowledge

These are important topics, subjects or knowledge areas.

  • 73%

    English language

    English language including the meaning and spelling of words, rules of composition, and grammar.

  • 70%

    Sales and marketing

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  • 67%

    Communications and media

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  • 57%

    Customer and personal service

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  • 54%

    Computers and electronics

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  • 50%

    Clerical

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  • 47%

    Administration and management

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  • 32%

    Education and training

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  • 31%

    Sociology and anthropology

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  • 30%

    Personnel and human resources

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  • 26%

    Telecommunications

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  • 26%

    Mathematics

    Arithmetic, algebra, geometry, calculus, or statistics.

  • 26%

    Psychology

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  • 25%

    Law and government

    How our laws and courts work. Government rules and regulations, and the political system.

  • 22%

    Production and processing

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  • 21%

    Technical design

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  • 20%

    Fine arts

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  • 18%

    Engineering and technology

    Use engineering, science and technology to design and produce goods and services.

  • 18%

    Economics and accounting

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  • 11%

    Public safety and security

    Use of equipment, rules and ideas to protect people, data, property, and institutions.


Abilities

Workers use these physical and mental abilities..

  • 59%

    Written comprehension

    Read and understand written information.

  • 59%

    Written expression

    Write in a way that people can understand.

  • 57%

    Oral comprehension

    Listen to and understand what people say.

  • 57%

    Oral expression

    Communicate by speaking.

  • 55%

    Brainstorming

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  • 54%

    Near vision

    See details that are up-close (within a few feet).

  • 54%

    Originality

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  • 50%

    Deductive reasoning

    Use general rules to find answers or solve problems logically.

  • 48%

    Inductive reasoning

    Use lots of detailed information to come up with answers or make general rules.

  • 48%

    Problem spotting

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  • 46%

    Sorting or ordering

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  • 46%

    Speech recognition

    Identify and understand the speech of another person.

  • 46%

    Categorising

    Come up with different ways of grouping things.

  • 45%

    Speech clarity

    Speak clearly so others can understand you.

  • 37%

    Selective attention

    Pay attention to something without being distracted.

  • 36%

    Flexibility of closure

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  • 32%

    Far vision

    See details that are far away.

  • 32%

    Multitasking

    Do two or more things at the same time.

  • 32%

    Perceptual speed

    Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.

  • 29%

    Colour discrimination

    Notice differences between colours, including shades of colour and brightness.


Activities

These are kinds of activities workers regularly do in this job.

  • 78%

    Planning and prioritising work

    Deciding on goals and putting together a detailed plan to get the work done.

  • 75%

    Communicating with the public

    Giving information to the public, business or government by telephone, in writing, or in person.

  • 75%

    Influencing people

    Convincing people to buy something or to change their minds or actions.

  • 73%

    Thinking creatively

    Using your own ideas for developing, designing, or creating something new.

  • 70%

    Building good relationships

    Building good working relationships and keeping them over time.

  • 70%

    Communicating within a team

    Giving information to co-workers by telephone, in writing, or in person.

  • 70%

    Keeping your knowledge up-to-date

    Keeping up-to-date with technology and new ideas.

  • 68%

    Researching and investigating

    Looking for, getting and understanding different kinds of information.

  • 62%

    Looking for changes over time

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  • 58%

    Making decisions and solving problems

    Using information to work out the best solution and solve problems.

  • 54%

    Monitoring people, processes and things

    Checking objects, actions, or events, and keeping an eye out for problems.

  • 52%

    Coordinating the work of a team

    Getting members of a group to work together to finish a task.

  • 49%

    Making sense of information and ideas

    Looking at, working with, and understanding data or information.

  • 47%

    Working with the public

    Greeting or serving customers, clients or guests, and public speaking or performing.

  • 46%

    Coming up with systems and processes

    Deciding on goals and figuring out what you need to do to achieve them.

  • 45%

    Working with computers

    Using computers to program, write software, set up functions, enter data, or process information.

  • 44%

    Assessing and evaluating things

    Working out the value, importance, or quality of things, services or people.

  • 44%

    Leading and encouraging a team

    Encouraging and building trust, respect, and cooperation among team members.

  • 44%

    Collecting and organising information

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  • 40%

    Explaining things to people

    Helping people to understand and use information.


Interests and demands

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  • 95%

    Enterprising

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  • 90%

    Creative

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  • 43%

    Administrative

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  • 43%

    Analytical

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  • 33%

    Helping

    Working with people. Helping or providing service to others.

  • 24%

    Practical

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.


Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.
  • 71%

    Achievement

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  • 62%

    Support

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

  • 60%

    Working conditions

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  • 57%

    Relationships

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  • 52%

    Independence

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  • 52%

    Recognition

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.


Demands

The physical and social demands that workers face most often are shown below:
  • 100%

    Indoors, heat controlled

    Work indoors with access to heating or cooling.

  • 99%

    Electronic mail

    Use electronic mail.

  • 98%

    Face-to-face discussions

    Talk with people face-to-face.

  • 97%

    Contact with people

    Have contact with people by telephone, face-to-face, or any other way.

  • 97%

    Telephone

    Talk on the telephone.

  • 93%

    Time pressure

    Work to strict deadlines.

  • 89%

    Teamwork

    Work with people in a group or team.

  • 87%

    Unstructured work

    Have freedom to decide on tasks, priorities, and goals.

  • 86%

    Lead or coordinate a team

    Lead others to do work activities.

  • 86%

    Contact with the public

    Work with customers or the public.

  • 84%

    Freedom to make decisions

    Have freedom to make decision on your own.

  • 83%

    Being exact or accurate

    Be very exact or highly accurate.

  • 82%

    Letters and memos

    Write letters and memos.

  • 82%

    Spend time sitting

    Spend time sitting at work.

  • 76%

    Impact of decisions

    Make decisions that have a large impact on other people.

  • 71%

    Frequent decision making

    Frequently make decisions that impact other people.

  • 68%

    Competition

    Compete with others, or be aware of competitive pressures.

  • 67%

    Conflict situations

    Deal with conflict or disagreements.

  • 66%

    Angry or unpleasant people

    Deal with unpleasant, angry, or rude people.

  • 64%

    Responsible for outcomes

    Take responsibility for the results of other people's work.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3043.04 - Copy Writers.


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