Copywriters design and compose written material to advertise products and services.
Determines advertising approach by consulting with clients and management, and studying products to establish principal selling features.
Writes advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays.
JSA produces employment projections to show where likely future job opportunities may be. Employment projections data are only produced for occupations at the broad four digit Australian and New Zealand Standard Classification of Occupations (ANZSCO) level. While data are not available for this occupation, projections data are available for the parent occupation, Journalists and Other Writers, under the outlook section.
Earnings and hours
Around 59% of people employed as Copywriters work full-time hours, in all their jobs combined. This is 7 percentage points below the all jobs average (66%).
Full-time workers work an average of 44 hours per week in their main job. This is the same as the all jobs average.
Sources:Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average.
Most Copywriters work in the Professional, scientific and technical services industry. They are also employed in industries like:
Source: Based on ABS Census 2016, Customised Report.
Employment across Australia
Employment by State and Territory (% Share)
|State||Copywriters||All Jobs Average|
Around 84% of Copywriters live in capital cities, compared with the all jobs average of 62%.
New South Wales and Victoria have a large share of employment relative to their population size.
The regions with the largest share of workers are:
- Melbourne - Inner
- Sydney - City and Inner South
- Sydney - Eastern Suburbs
- Melbourne - Inner South
- Sydney - North Sydney and Hornsby.
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.
Age and gender
The median age of Copywriters is 36 years. This is younger than the all jobs average of 40 years.
A large share of workers are aged 25 to 34 years.
Females make up 60% of the workforce. This is 12 percentage points above the all jobs average of 48%.
Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.
Age Profile (% Share)
|Age Bracket||Copywriters||All Jobs Average|
|65 and Over||2.7||4.2|
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education, training and experience
A university degree in communications, journalism, marketing or writing is usually needed to work as a Copywriter.
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Creative Arts and Culture VET training pathways.
Highest Level of Education (% Share)
|Type of Qualification||Copywriters||All Jobs Average|
|Post Graduate/Graduate Diploma or Graduate Certificate||15.9||10.1|
|Year 10 and below||1.3||12.5|
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Skills and Knowledge
Employers look for Journalists and Writers who are literate and can interact well with others.
Skills can be improved through training or experience.
Reading work related information.
Writing things for co-workers or customers.
Listening to others, not interrupting, and asking good questions.
Thinking about the pros and cons of different ways to solve a problem.
Talking to others.
Talking people into changing their minds or their behaviour.
45%Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
Being able to use what you have learnt to solve problems now and again in the future.
45%Coordination with others
Being adaptable and coordinating work with other people.
Keeping track of how well work is progressing so you can make changes or improvements.
Understanding why people react the way they do.
Managing your own and other peoples' time to get work done.
43%Complex problem solving
Noticing a problem and figuring out the best way to solve it.
Bringing people together and trying to sort out their differences.
Teaching people how to do something.
Looking for ways to help people.
39%Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
Figuring out the best way to teach or learn something new.
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
Measuring how well a system is working and how to improve it.
These are important topics, subjects or knowledge areas.
English language including the meaning and spelling of words, rules of composition, and grammar.
70%Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
67%Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
57%Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
54%Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
47%Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
32%Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
31%Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
30%Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
Arithmetic, algebra, geometry, calculus, or statistics.
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
25%Law and government
How our laws and courts work. Government rules and regulations, and the political system.
22%Production and processing
Raw materials, production processes, quality control, costs, and ways of making and distributing goods.
Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
18%Engineering and technology
Use engineering, science and technology to design and produce goods and services.
18%Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
11%Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
Workers use these physical and mental abilities..
Read and understand written information.
Write in a way that people can understand.
Listen to and understand what people say.
Communicate by speaking.
Come up with a number of ideas about a topic, even if the ideas aren't very good.
See details that are up-close (within a few feet).
Come up with unusual or clever ideas, or creative ways to solve a problem.
Use general rules to find answers or solve problems logically.
Use lots of detailed information to come up with answers or make general rules.
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
46%Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
Identify and understand the speech of another person.
Come up with different ways of grouping things.
Speak clearly so others can understand you.
Pay attention to something without being distracted.
36%Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
See details that are far away.
Do two or more things at the same time.
Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.
Notice differences between colours, including shades of colour and brightness.
These are kinds of activities workers regularly do in this job.
78%Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
75%Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
Convincing people to buy something or to change their minds or actions.
Using your own ideas for developing, designing, or creating something new.
70%Building good relationships
Building good working relationships and keeping them over time.
70%Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
70%Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
68%Researching and investigating
Looking for, getting and understanding different kinds of information.
62%Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
58%Making decisions and solving problems
Using information to work out the best solution and solve problems.
54%Monitoring people, processes and things
Checking objects, actions, or events, and keeping an eye out for problems.
52%Coordinating the work of a team
Getting members of a group to work together to finish a task.
49%Making sense of information and ideas
Looking at, working with, and understanding data or information.
47%Working with the public
Greeting or serving customers, clients or guests, and public speaking or performing.
46%Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
45%Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
44%Assessing and evaluating things
Working out the value, importance, or quality of things, services or people.
44%Leading and encouraging a team
Encouraging and building trust, respect, and cooperation among team members.
44%Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
40%Explaining things to people
Helping people to understand and use information.
Interests and demands
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Interests are the style or type of work we prefer to do. All interest areas are shown below.
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
Ideas and thinking. Searching for facts and figuring out problems in your head.
Working with people. Helping or providing service to others.
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
100%Indoors, heat controlled
Work indoors with access to heating or cooling.
Use electronic mail.
Talk with people face-to-face.
97%Contact with people
Have contact with people by telephone, face-to-face, or any other way.
Talk on the telephone.
Work to strict deadlines.
Work with people in a group or team.
Have freedom to decide on tasks, priorities, and goals.
86%Lead or coordinate a team
Lead others to do work activities.
86%Contact with the public
Work with customers or the public.
84%Freedom to make decisions
Have freedom to make decision on your own.
83%Being exact or accurate
Be very exact or highly accurate.
82%Letters and memos
Write letters and memos.
82%Spend time sitting
Spend time sitting at work.
76%Impact of decisions
Make decisions that have a large impact on other people.
71%Frequent decision making
Frequently make decisions that impact other people.
Compete with others, or be aware of competitive pressures.
Deal with conflict or disagreements.
66%Angry or unpleasant people
Deal with unpleasant, angry, or rude people.
64%Responsible for outcomes
Take responsibility for the results of other people's work.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-3043.04 - Copy Writers.
Links and downloads
Research and reports
The Skills Priority List provides a current labour market rating and a future demand rating for nearly 800 occupations nationally. Current labour market ratings are available for occupations at a state and territory level.
Occupation profiles data are available for download.
The Employment Projections are available for download.