Multimedia Specialists and Web Developers
Multimedia Specialists and Web Developers create computer animation, audio, video and graphic image files for multimedia presentations, games, motion pictures, CD-ROMs, information kiosks and the web, and plan, produce and maintain websites and web applications using web programming, scripting, authoring, content management and file transfer software.
analysing, designing and developing Internet sites applying a mixture of artistry and creativity with software programming and scripting languages and interfacing with operating environments
designing and developing digital animations, imaging, presentations, games, audio and video clips, and Internet applications using multimedia software, tools and utilities, interactive graphics and programming languages
communicating with network specialists regarding web-related issues, such as security and hosting web sites, to control and enforce Internet and web server security, space allocation, user access, business continuity, web site backup and disaster recovery planning
designing, developing and integrating computer code with other specialised inputs, such as image files, audio files and scripting languages, to produce, maintain and support web sites
assisting in analysing, specifying and developing Internet strategies, web-based methodologies and development plans
Vocational Education and Training (VET)
Informal or on-the-job
JSA produces employment projections to show where likely future job opportunities may be. The latest data are for the five years from November 2021 to November 2026. Over this period, the number of workers:
- is expected to grow strongly
- is likely to reach 15,600 by 2026.
Source: Jobs and Skills Australia Employment Projections to 2026.
Notes: The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.
Employment projections figures are rounded to the nearest 100. Calculations based on these rounded figures may result in differences to the numbers that are displayed on this page. Employment projections data (including occupations) can be downloaded from the Employment Projections page.
Number of Workers
Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2021 and Jobs and Skills Australia Employment Projections to 2026.
Earnings and hours
Around 80% of people employed as Multimedia Specialists and Web Developers work full-time hours, in all their jobs combined. This is 14 percentage points above the all jobs average (66%).
Full-time workers work an average of 42 hours per week in their main job. This is similar to the all jobs average (44 hours per week).
More than a third of workers regularly work overtime or extra hours (either paid or unpaid).
Median full-time earnings are $1,910 per week, this is much higher than weekly earnings for all jobs ($1,593).
Median hourly earnings are $50, this is more than the all jobs median ($41 per hour).
Sources: Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average. Overtime hours: ABS, Characteristics of Employment, 2021. Full-time median earnings and median hourly earnings: ABS, Survey of Employee Earnings and Hours, May 2021. Compared to all jobs median.
Weekly Earnings (Before Tax)
|Earnings||Multimedia Specialists and Web Developers||All Jobs Average|
Source: Based on ABS Survey of Employee Earnings and Hours, May 2021, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Most Multimedia Specialists and Web Developers work in the Professional, scientific and technical services industry. They are also employed in industries like:
Source: ABS Labour Force Survey, annual average 2021.
Employment across Australia
Employment by State and Territory (% Share)
|State||Multimedia Specialists and Web Developers||All Jobs Average|
Around 81% of Multimedia Specialists and Web Developers live in capital cities, compared with the all jobs average of 62%.
Victoria has a large share of employment relative to its population size.
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.
Age and gender
The median age of Multimedia Specialists and Web Developers is 33 years. This is younger than the all jobs average of 40 years.
A large share of workers are aged 25 to 34 years.
Females make up 17% of the workforce. This is 31 percentage points below the all jobs average of 48%.
Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.
Age Profile (% Share)
|Age Bracket||Multimedia Specialists and Web Developers||All Jobs Average|
|65 and Over||0.6||4.2|
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education, training and experience
A bachelor or postgraduate degree in a relevant information technology field is usually needed to work as a Multimedia Specialist or Web Developer. Some workers have Vocational Education and Training (VET) qualifications. There are also a wide range of vendor and industry certifications available that may substitute for formal qualifications.
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Printing & Graphic Arts and Information and Communications Technology VET training pathways.
Highest Level of Education (% Share)
|Type of Qualification||Multimedia Specialists and Web Developers||All Jobs Average|
|Post Graduate/Graduate Diploma or Graduate Certificate||18.7||10.1|
|Year 10 and below||1.4||12.5|
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Skills and Knowledge
Employers look for Multimedia Specialists and Web Developers who can communicate clearly, work well in a team and have strong interpersonal skills.
Skills can be improved through training or experience.
Writing computer programs.
Understanding needs and product requirements to create a design.
Reading work related information.
Thinking about the pros and cons of different ways to solve a problem.
Being able to use what you have learnt to solve problems now and again in the future.
52%Complex problem solving
Noticing a problem and figuring out the best way to solve it.
Keeping track of how well work is progressing so you can make changes or improvements.
Writing things for co-workers or customers.
Listening to others, not interrupting, and asking good questions.
50%Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
Talking to others.
48%Coordination with others
Being adaptable and coordinating work with other people.
Talking people into changing their minds or their behaviour.
Measuring how well a system is working and how to improve it.
Teaching people how to do something.
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
Figuring out the best way to teach or learn something new.
Managing your own and other peoples' time to get work done.
Understanding why people react the way they do.
Bringing people together and trying to sort out their differences.
These are important topics, subjects or knowledge areas.
81%Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
English language including the meaning and spelling of words, rules of composition, and grammar.
58%Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Arithmetic, algebra, geometry, calculus, or statistics.
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
56%Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
50%Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
49%Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
48%Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
37%Engineering and technology
Use engineering, science and technology to design and produce goods and services.
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
33%Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
31%Law and government
How our laws and courts work. Government rules and regulations, and the political system.
29%Production and processing
Raw materials, production processes, quality control, costs, and ways of making and distributing goods.
28%Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
26%Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
14%Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
Workers use these physical and mental abilities..
Use general rules to find answers or solve problems logically.
See details that are up-close (within a few feet).
Listen to and understand what people say.
Communicate by speaking.
55%Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
Come up with a number of ideas about a topic, even if the ideas aren't very good.
Come up with different ways of grouping things.
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
Identify and understand the speech of another person.
Read and understand written information.
Write in a way that people can understand.
Imagine how something will look after it is moved around or changed.
Pay attention to something without being distracted.
50%Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
Come up with unusual or clever ideas, or creative ways to solve a problem.
Use lots of detailed information to come up with answers or make general rules.
46%Speed of recognition
Quickly make sense of and organize things you can see like letters, numbers, pictures, or other things.
Speak clearly so others can understand you.
Put together small parts with your fingers.
Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.
These are kinds of activities workers regularly do in this job.
82%Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
Using your own ideas for developing, designing, or creating something new.
75%Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
70%Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
70%Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
68%Researching and investigating
Looking for, getting and understanding different kinds of information.
67%Giving expert advice
Providing guidance and expert advice to management or other groups.
67%Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
64%Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
64%Making decisions and solving problems
Using information to work out the best solution and solve problems.
61%Making sense of information and ideas
Looking at, working with, and understanding data or information.
60%Building good relationships
Building good working relationships and keeping them over time.
58%Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
57%Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
57%Training and teaching others
Understanding the needs of others, developing training programs, and teaching or instructing.
52%Checking compliance with standards
Deciding whether events or processes comply with laws, regulations, or standards.
52%Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
51%Explaining things to people
Helping people to understand and use information.
50%Documenting or recording information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
45%Leading and encouraging a team
Encouraging and building trust, respect, and cooperation among team members.
Interests and demands
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Interests are the style or type of work we prefer to do. All interest areas are shown below.
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
Ideas and thinking. Searching for facts and figuring out problems in your head.
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
Working with people. Helping or providing service to others.
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
97%Indoors, heat controlled
Work indoors with access to heating or cooling.
Use electronic mail.
96%Spend time sitting
Spend time sitting at work.
Talk on the telephone.
87%Being exact or accurate
Be very exact or highly accurate.
84%Making repetitive motions
Spend time making repetitive motions.
82%Repeating same tasks
Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.
Talk with people face-to-face.
81%Freedom to make decisions
Have freedom to make decision on your own.
Have freedom to decide on tasks, priorities, and goals.
Work with people in a group or team.
Work to strict deadlines.
73%Using your hands to handle, control, or feel
Spend time using your hands to handle, control, or feel objects, tools or controls.
Compete with others, or be aware of competitive pressures.
71%Contact with people
Have contact with people by telephone, face-to-face, or any other way.
70%Frequent decision making
Frequently make decisions that impact other people.
67%Impact of decisions
Make decisions that have a large impact on other people.
61%Letters and memos
Write letters and memos.
59%Contact with the public
Work with customers or the public.
59%Lead or coordinate a team
Lead others to do work activities.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 15-1134.00 - Web Developers.
Links and downloads
Research and reports
The Skills Priority List provides a current labour market rating and a future demand rating for nearly 800 occupations nationally. Current labour market ratings are available for occupations at a state and territory level.
Occupation profiles data are available for download.
The Employment Projections are available for download.