Sales and Marketing Managers
Overview
Snapshot
Summary
Sales and Marketing Managers manage the sales and marketing activities within organisations.
Specialisations: Business Development Manager, Market Research Manager.
Extensive experience or a formal qualification in marketing is needed to work as a Sales and Marketing Manager. University and Vocational Education and Training (VET) are both common study pathways.
Tasks
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Formulates and implements policies and plans for advertising, public relations, sales and marketing in consultation with other managers.
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Organises and controls sales activities by setting product mix, geographical sales areas and customer service standards.
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Directs merchandising methods and distribution policy by co-ordinating the work of salespersons, and organises agents and distributors.
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Directs sales methods and arrangements by setting prices and credit arrangements.
Characteristics
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University
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Vocational Education and Training (VET)
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Informal or on-the-job
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Administrative
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Enterprising
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Sedentary
Outlook
JSA produces employment projections to show where likely future job opportunities may be. Employment projections data are only produced for occupations at the broad four digit Australian and New Zealand Standard Classification of Occupations (ANZSCO) level. While data are not available for this occupation, projections data are available for the parent occupation, Advertising, Public Relations and Sales Manager, under the outlook section.
Earnings and hours
Working arrangements
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Around 90% of people employed as Sales and Marketing Managers work full-time hours, in all their jobs combined. This is 24 percentage points above the all jobs average (66%).
Full-time workers work an average of 46 hours per week in their main job. This is similar to the all jobs average (44 hours per week).
Sources:Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average.
Industries
Main industries
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Sales and Marketing Managers work in industries like:
Source: Based on ABS Census 2016, Customised Report.
Regions
Employment across Australia
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Employment by State and Territory (% Share)
State | Sales and Marketing Managers | All Jobs Average |
---|---|---|
NSW | 37.5 | 31.6 |
VIC | 28.7 | 25.6 |
QLD | 17.2 | 20.0 |
SA | 5.6 | 7.0 |
WA | 8.7 | 10.8 |
TAS | 1.0 | 2.0 |
NT | 0.4 | 1.0 |
ACT | 0.9 | 1.9 |
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Around 78% of Sales and Marketing Managers live in capital cities, compared with the all jobs average of 62%.
New South Wales and Victoria have a large share of employment relative to their population size.
The regions with the largest share of workers are:
- Melbourne - Inner
- Sydney - North Sydney and Hornsby
- Melbourne - Inner South
- Sydney - City and Inner South
- Sydney - Eastern Suburbs.
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.
Worker profile
Age and gender
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The median age of Sales and Marketing Managers is 42 years. This is similar to the all jobs average of 40 years.
A large share of workers are aged 35 to 44 years.
Females make up 38% of the workforce. This is 10 percentage points below the all jobs average of 48%.
Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.
Age Profile (% Share)
Age Bracket | Sales and Marketing Managers | All Jobs Average |
---|---|---|
15-19 | 0.1 | 5.0 |
20-24 | 2.5 | 9.3 |
25-34 | 24.1 | 22.9 |
35-44 | 33.4 | 22.0 |
45-54 | 25.9 | 21.6 |
55-59 | 7.5 | 9.0 |
60-64 | 4.0 | 6.0 |
65 and Over | 2.3 | 4.2 |
Median Age | 42 | 40 |
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Employment Pathways
Education, training and experience
Extensive experience or a formal qualification in marketing is needed to work as a Sales and Marketing Manager. University and Vocational Education and Training (VET) are both common study pathways.
Visit
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Retail Services VET training pathways.
Highest Level of Education (% Share)
Type of Qualification | Sales and Marketing Managers | All Jobs Average |
---|---|---|
Post Graduate/Graduate Diploma or Graduate Certificate | 14.1 | 10.1 |
Bachelor degree | 33.4 | 21.8 |
Advanced Diploma/Diploma | 15.2 | 11.6 |
Certificate III/IV | 11.5 | 21.1 |
Year 12 | 17.4 | 18.1 |
Year 11 | 3.1 | 4.8 |
Year 10 and below | 5.2 | 12.5 |
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Skills and Knowledge
Employers look for Advertising, Public Relations and Sales Managers who have strong people skills, who can communicate clearly and are reliable.
Skills
Skills can be improved through training or experience.
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63%
PersuasionTalking people into changing their minds or their behaviour.
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61%
Critical thinkingThinking about the pros and cons of different ways to solve a problem.
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61%
MonitoringKeeping track of how well work is progressing so you can make changes or improvements.
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61%
Reading comprehensionReading work related information.
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59%
Active learningBeing able to use what you have learnt to solve problems now and again in the future.
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59%
Active listeningListening to others, not interrupting, and asking good questions.
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59%
SpeakingTalking to others.
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57%
Judgment and decision makingFiguring out the pros and cons of different options and choosing the best one.
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57%
Social perceptivenessUnderstanding why people react the way they do.
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55%
Complex problem solvingNoticing a problem and figuring out the best way to solve it.
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55%
Management of personnel resourcesMotivating, developing, and directing people as they work, and choosing the best people for the job.
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55%
NegotiationBringing people together and trying to sort out their differences.
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55%
WritingWriting things for co-workers or customers.
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54%
Coordination with othersBeing adaptable and coordinating work with other people.
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54%
Systems analysisFiguring out how a system should work and how changes in conditions, operations, and the environment will affect it.
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54%
Systems evaluationMeasuring how well a system is working and how to improve it.
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54%
Time managementManaging your own and other peoples' time to get work done.
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52%
Operations analysisUnderstanding needs and product requirements to create a design.
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50%
Learning strategiesFiguring out the best way to teach or learn something new.
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46%
Serving othersLooking for ways to help people.
Knowledge
These are important topics, subjects or knowledge areas.
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86%
Sales and marketingShowing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
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72%
English languageEnglish language including the meaning and spelling of words, rules of composition, and grammar.
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69%
Customer and personal serviceUnderstanding customer needs, providing good quality service, and measuring customer satisfaction.
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66%
Administration and managementBusiness principles involved in strategic planning, leadership, and coordinating people and resources.
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63%
MathematicsArithmetic, algebra, geometry, calculus, or statistics.
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60%
Communications and mediaMedia production, communication, and dissemination. Includes written, spoken, and visual media.
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59%
Education and trainingCurriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
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59%
ClericalWord processing, managing files and records, stenography and transcription, designing forms, and other office work.
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58%
Computers and electronicsCircuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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51%
Economics and accountingEconomics and accounting, the financial markets, banking and checking and reporting of financial data.
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51%
Technical designDesign techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
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51%
Personnel and human resourcesRecruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
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42%
Law and governmentHow our laws and courts work. Government rules and regulations, and the political system.
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42%
Production and processingRaw materials, production processes, quality control, costs, and ways of making and distributing goods.
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41%
PsychologyHuman behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
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37%
TelecommunicationsTransmission, broadcasting, switching, control, and operation of telecommunications systems.
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36%
GeographyDescribing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.
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35%
Engineering and technologyUse engineering, science and technology to design and produce goods and services.
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35%
Sociology and anthropologyGroup behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
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32%
Public safety and securityUse of equipment, rules and ideas to protect people, data, property, and institutions.
Abilities
Workers use these physical and mental abilities..
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63%
Deductive reasoningUse general rules to find answers or solve problems logically.
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63%
Oral comprehensionListen to and understand what people say.
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61%
BrainstormingCome up with a number of ideas about a topic, even if the ideas aren't very good.
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59%
Oral expressionCommunicate by speaking.
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59%
Written comprehensionRead and understand written information.
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59%
Written expressionWrite in a way that people can understand.
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57%
OriginalityCome up with unusual or clever ideas, or creative ways to solve a problem.
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55%
Inductive reasoningUse lots of detailed information to come up with answers or make general rules.
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55%
Speech claritySpeak clearly so others can understand you.
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55%
Problem spottingNotice when something is wrong or is likely to go wrong, even if you can't solve the problem.
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55%
Speech recognitionIdentify and understand the speech of another person.
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54%
Near visionSee details that are up-close (within a few feet).
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52%
CategorisingCome up with different ways of grouping things.
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52%
MathematicsChoose the right maths method or formula to solve a problem.
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50%
Sorting or orderingOrder or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
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50%
Working with numbersAdd, subtract, multiply, or divide.
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46%
Far visionSee details that are far away.
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43%
Flexibility of closureSee a pattern (a figure, object, word, or sound) hidden in other distracting material.
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43%
VisualizationImagine how something will look after it is moved around or changed.
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41%
Colour discriminationNotice differences between colours, including shades of colour and brightness.
Activities
These are kinds of activities workers regularly do in this job.
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84%
Building good relationshipsBuilding good working relationships and keeping them over time.
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84%
Planning and prioritising workDeciding on goals and putting together a detailed plan to get the work done.
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80%
Communicating with the publicGiving information to the public, business or government by telephone, in writing, or in person.
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78%
Influencing peopleConvincing people to buy something or to change their minds or actions.
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75%
Communicating within a teamGiving information to co-workers by telephone, in writing, or in person.
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71%
Researching and investigatingLooking for, getting and understanding different kinds of information.
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71%
Negotiating and resolving conflictsHandling complaints and disagreements, and negotiating with people.
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69%
Coordinating the work of a teamGetting members of a group to work together to finish a task.
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67%
Thinking creativelyUsing your own ideas for developing, designing, or creating something new.
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67%
Making decisions and solving problemsUsing information to work out the best solution and solve problems.
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65%
Looking for changes over timeComparing objects, actions, or events. Looking for differences between them or changes over time.
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65%
Keeping your knowledge up-to-dateKeeping up-to-date with technology and new ideas.
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61%
Leading and encouraging a teamEncouraging and building trust, respect, and cooperation among team members.
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60%
Guiding and directing staffGuiding and directing staff, including setting and monitoring performance standards.
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60%
Coming up with systems and processesDeciding on goals and figuring out what you need to do to achieve them.
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58%
Making sense of information and ideasLooking at, working with, and understanding data or information.
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57%
Scheduling work and activitiesWorking out the timing of events, programs, and activities, as well as the work of others.
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45%
Working with computersUsing computers to program, write software, set up functions, enter data, or process information.
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43%
Estimating amounts, costs and resourcesWorking out sizes, distances, amounts, time, costs, resources, or materials needed for a task.
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43%
Explaining things to peopleHelping people to understand and use information.
Interests and demands
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
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100%
EnterprisingStarting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
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76%
AdministrativeFollowing set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
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52%
CreativeWorking with forms, designs and patterns. Often need self-expression and can be done without following rules.
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38%
HelpingWorking with people. Helping or providing service to others.
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33%
AnalyticalIdeas and thinking. Searching for facts and figuring out problems in your head.
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14%
PracticalPractical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.
Values
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88%
Working conditionsJob security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
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86%
AchievementResults oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
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81%
IndependenceWork alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
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81%
RelationshipsServe and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
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76%
RecognitionAdvancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
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71%
SupportSupportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Demands
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100%
Electronic mailUse electronic mail.
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98%
TelephoneTalk on the telephone.
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95%
Face-to-face discussionsTalk with people face-to-face.
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93%
TeamworkWork with people in a group or team.
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93%
Unstructured workHave freedom to decide on tasks, priorities, and goals.
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92%
Contact with peopleHave contact with people by telephone, face-to-face, or any other way.
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91%
Indoors, heat controlledWork indoors with access to heating or cooling.
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88%
Freedom to make decisionsHave freedom to make decision on your own.
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87%
Spend time sittingSpend time sitting at work.
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86%
Lead or coordinate a teamLead others to do work activities.
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85%
Contact with the publicWork with customers or the public.
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84%
Time pressureWork to strict deadlines.
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83%
Impact of decisionsMake decisions that have a large impact on other people.
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82%
Frequent decision makingFrequently make decisions that impact other people.
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81%
Responsible for outcomesTake responsibility for the results of other people's work.
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79%
CompetitionCompete with others, or be aware of competitive pressures.
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76%
Being exact or accurateBe very exact or highly accurate.
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70%
Letters and memosWrite letters and memos.
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67%
Public speakingTalk to a group of people.
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64%
Conflict situationsDeal with conflict or disagreements.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2021.00 - Marketing Managers.
Links and downloads
Research and reports
The Skills Priority List provides a current labour market rating and a future demand rating for nearly 800 occupations nationally. Current labour market ratings are available for occupations at a state and territory level.
Downloads
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Occupation profiles data are available for download.
The Employment Projections are available for download.