Multimedia Specialists and Web Developers

ANZSCO ID 2612

Overview

Snapshot

Employed
14,900
Future Growth
13.7%
Weekly Earnings
$1,910
Full-Time Share
78%
Female Share
17%
Average age
33

Summary

Multimedia Specialists and Web Developers create computer animation, audio, video and graphic image files for multimedia presentations, games, motion pictures, CD-ROMs, information kiosks and the web, and plan, produce and maintain websites and web applications using web programming, scripting, authoring, content management and file transfer software.

Tasks

  • analysing, designing and developing Internet sites applying a mixture of artistry and creativity with software programming and scripting languages and interfacing with operating environments

  • designing and developing digital animations, imaging, presentations, games, audio and video clips, and Internet applications using multimedia software, tools and utilities, interactive graphics and programming languages

  • communicating with network specialists regarding web-related issues, such as security and hosting web sites, to control and enforce Internet and web server security, space allocation, user access, business continuity, web site backup and disaster recovery planning

  • designing, developing and integrating computer code with other specialised inputs, such as image files, audio files and scripting languages, to produce, maintain and support web sites

  • assisting in analysing, specifying and developing Internet strategies, web-based methodologies and development plans

Characteristics

Job Type
Professionals
Skill Level
Very high skill
ANZSCO Occupation group
Unemployment Rate
Below average
Industries
Pathway(s)
  • University
  • Vocational Education and Training (VET)
  • Informal or on-the-job
Interests
  • Practical
  • Analytical
  • Creative
  • Administrative
Physical Demand
  • Sedentary

Outlook

Employment Outlook

JSA produces employment projections to show where likely future job opportunities may be. The latest data are for the five years from November 2021 to November 2026. Over this period, the number of workers:

  • is expected to grow strongly
  • is likely to reach 15,600 by 2026.
  • Source: Jobs and Skills Australia Employment Projections to 2026.

    Notes: The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.

    Employment projections figures are rounded to the nearest 100. Calculations based on these rounded figures may result in differences to the numbers that are displayed on this page. Employment projections data (including occupations) can be downloaded from the Employment Projections page.

Projected Change
13.7%
(or 1,900 jobs)
From
13,700
in 2021
To
15,600
in 2026

Number of Workers

Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2021 and Jobs and Skills Australia Employment Projections to 2026.
Year Employment
2011 7,600
2012 11,500
2013 11,600
2014 6,500
2015 9,700
2016 15,500
2017 12,400
2018 10,800
2019 7,100
2020 21,100
2021 13,700
2026 15,600

Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2021 and Jobs and Skills Australia Employment Projections to 2026.


Earnings and hours

Working arrangements

  • Around 80% of people employed as Multimedia Specialists and Web Developers work full-time hours, in all their jobs combined. This is 14 percentage points above the all jobs average (66%).

    Full-time workers work an average of 42 hours per week in their main job. This is similar to the all jobs average (44 hours per week).

    More than a third of workers regularly work overtime or extra hours (either paid or unpaid).

    Median full-time earnings are $1,910 per week, this is much higher than weekly earnings for all jobs ($1,593).

    Median hourly earnings are $50, this is more than the all jobs median ($41 per hour).

    Sources: Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average. Overtime hours: ABS, Characteristics of Employment, 2021. Full-time median earnings and median hourly earnings: ABS, Survey of Employee Earnings and Hours, May 2021. Compared to all jobs median.

Weekly Earnings (Before Tax)

Source: Based on ABS Survey of Employee Earnings and Hours, May 2021, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Earnings Multimedia Specialists and Web Developers All Jobs Average
Full-Time Earnings 1,910 1,593
Total Earnings 0 0

Source: Based on ABS Survey of Employee Earnings and Hours, May 2021, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.


Industries

Main industries

1
Professional, Scientific and Technical Services
61.6%
2
Education and Training
10.5%
3
Information Media and Telecommunications
5.8%
4
Financial and Insurance Services
5.8%
5
Other industries
15.1%

Regions

Employment across Australia

NSW

34.4% All occupations: 31.6%

VIC

32.7% All occupations: 25.6%

QLD

17.3% All occupations: 20.0%

SA

4.8% All occupations: 7.0%

WA

6.3% All occupations: 10.8%

TAS

1.2% All occupations: 2.0%

NT

0.3% All occupations: 1.0%

ACT

3.0% All occupations: 1.9%

Employment by State and Territory (% Share)

State Multimedia Specialists and Web Developers All Jobs Average
NSW 34.4 31.6
VIC 32.7 25.6
QLD 17.3 20.0
SA 4.8 7.0
WA 6.3 10.8
TAS 1.2 2.0
NT 0.3 1.0
ACT 3.0 1.9


  • Around 81% of Multimedia Specialists and Web Developers live in capital cities, compared with the all jobs average of 62%.

    Victoria has a large share of employment relative to its population size.

    Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.


Worker profile

Age and gender

Age In Years
33
All Jobs Average is 40
Female Share
17%
All Jobs Average is 48%
  • The median age of Multimedia Specialists and Web Developers is 33 years. This is younger than the all jobs average of 40 years.

    A large share of workers are aged 25 to 34 years.

    Females make up 17% of the workforce. This is 31 percentage points below the all jobs average of 48%.

    Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.

Age Profile (% Share)

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age Bracket Multimedia Specialists and Web Developers All Jobs Average
15-19 1.1 5.0
20-24 9.4 9.3
25-34 47.2 22.9
35-44 29.0 22.0
45-54 9.3 21.6
55-59 2.3 9.0
60-64 1.0 6.0
65 and Over 0.6 4.2
Median Age 33 40

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.


Employment Pathways

Education, training and experience

A bachelor or postgraduate degree in a relevant information technology field is usually needed to work as a Multimedia Specialist or Web Developer. Some workers have Vocational Education and Training (VET) qualifications. There are also a wide range of vendor and industry certifications available that may substitute for formal qualifications.

Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Printing & Graphic Arts and Information and Communications Technology VET training pathways.

Highest Level of Education (% Share)

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of Qualification Multimedia Specialists and Web Developers All Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate 18.7 10.1
Bachelor degree 47.8 21.8
Advanced Diploma/Diploma 13.0 11.6
Certificate III/IV 5.4 21.1
Year 12 12.8 18.1
Year 11 1.0 4.8
Year 10 and below 1.4 12.5

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.


Skills and Knowledge

Employers look for Multimedia Specialists and Web Developers who can communicate clearly, work well in a team and have strong interpersonal skills.

Skills

Skills can be improved through training or experience.

  • 59%

    Programming

    Writing computer programs.

  • 59%

    Operations analysis

    Understanding needs and product requirements to create a design.

  • 57%

    Reading comprehension

    Reading work related information.

  • 55%

    Critical thinking

    Thinking about the pros and cons of different ways to solve a problem.

  • 54%

    Active learning

    Being able to use what you have learnt to solve problems now and again in the future.

  • 52%

    Complex problem solving

    Noticing a problem and figuring out the best way to solve it.

  • 52%

    Monitoring

    Keeping track of how well work is progressing so you can make changes or improvements.

  • 52%

    Writing

    Writing things for co-workers or customers.

  • 50%

    Active listening

    Listening to others, not interrupting, and asking good questions.

  • 50%

    Judgment and decision making

    Figuring out the pros and cons of different options and choosing the best one.

  • 48%

    Speaking

    Talking to others.

  • 48%

    Coordination with others

    Being adaptable and coordinating work with other people.

  • 48%

    Persuasion

    Talking people into changing their minds or their behaviour.

  • 48%

    Systems evaluation

    Measuring how well a system is working and how to improve it.

  • 46%

    Instructing

    Teaching people how to do something.

  • 46%

    Systems analysis

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  • 45%

    Learning strategies

    Figuring out the best way to teach or learn something new.

  • 45%

    Time management

    Managing your own and other peoples' time to get work done.

  • 43%

    Social perceptiveness

    Understanding why people react the way they do.

  • 39%

    Negotiation

    Bringing people together and trying to sort out their differences.


Knowledge

These are important topics, subjects or knowledge areas.

  • 81%

    Computers and electronics

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  • 64%

    English language

    English language including the meaning and spelling of words, rules of composition, and grammar.

  • 58%

    Education and training

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  • 57%

    Mathematics

    Arithmetic, algebra, geometry, calculus, or statistics.

  • 56%

    Clerical

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  • 56%

    Customer and personal service

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  • 54%

    Technical design

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  • 50%

    Administration and management

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  • 49%

    Communications and media

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  • 48%

    Sales and marketing

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  • 37%

    Engineering and technology

    Use engineering, science and technology to design and produce goods and services.

  • 36%

    Telecommunications

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  • 35%

    Psychology

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  • 33%

    Personnel and human resources

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  • 31%

    Law and government

    How our laws and courts work. Government rules and regulations, and the political system.

  • 29%

    Production and processing

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  • 28%

    Economics and accounting

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  • 27%

    Fine arts

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  • 26%

    Sociology and anthropology

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  • 14%

    Public safety and security

    Use of equipment, rules and ideas to protect people, data, property, and institutions.


Abilities

Workers use these physical and mental abilities..

  • 59%

    Deductive reasoning

    Use general rules to find answers or solve problems logically.

  • 57%

    Near vision

    See details that are up-close (within a few feet).

  • 57%

    Oral comprehension

    Listen to and understand what people say.

  • 57%

    Oral expression

    Communicate by speaking.

  • 55%

    Sorting or ordering

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  • 54%

    Brainstorming

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  • 52%

    Categorising

    Come up with different ways of grouping things.

  • 52%

    Problem spotting

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  • 52%

    Speech recognition

    Identify and understand the speech of another person.

  • 52%

    Written comprehension

    Read and understand written information.

  • 52%

    Written expression

    Write in a way that people can understand.

  • 52%

    Visualization

    Imagine how something will look after it is moved around or changed.

  • 50%

    Selective attention

    Pay attention to something without being distracted.

  • 50%

    Flexibility of closure

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  • 50%

    Originality

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  • 48%

    Inductive reasoning

    Use lots of detailed information to come up with answers or make general rules.

  • 46%

    Speed of recognition

    Quickly make sense of and organize things you can see like letters, numbers, pictures, or other things.

  • 45%

    Speech clarity

    Speak clearly so others can understand you.

  • 45%

    Finger dexterity

    Put together small parts with your fingers.

  • 45%

    Perceptual speed

    Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.


Activities

These are kinds of activities workers regularly do in this job.

  • 82%

    Keeping your knowledge up-to-date

    Keeping up-to-date with technology and new ideas.

  • 79%

    Thinking creatively

    Using your own ideas for developing, designing, or creating something new.

  • 75%

    Working with computers

    Using computers to program, write software, set up functions, enter data, or process information.

  • 70%

    Collecting and organising information

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  • 70%

    Planning and prioritising work

    Deciding on goals and putting together a detailed plan to get the work done.

  • 68%

    Researching and investigating

    Looking for, getting and understanding different kinds of information.

  • 67%

    Giving expert advice

    Providing guidance and expert advice to management or other groups.

  • 67%

    Communicating within a team

    Giving information to co-workers by telephone, in writing, or in person.

  • 64%

    Looking for changes over time

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  • 64%

    Making decisions and solving problems

    Using information to work out the best solution and solve problems.

  • 61%

    Making sense of information and ideas

    Looking at, working with, and understanding data or information.

  • 60%

    Building good relationships

    Building good working relationships and keeping them over time.

  • 58%

    Scheduling work and activities

    Working out the timing of events, programs, and activities, as well as the work of others.

  • 57%

    Communicating with the public

    Giving information to the public, business or government by telephone, in writing, or in person.

  • 57%

    Training and teaching others

    Understanding the needs of others, developing training programs, and teaching or instructing.

  • 52%

    Checking compliance with standards

    Deciding whether events or processes comply with laws, regulations, or standards.

  • 52%

    Coming up with systems and processes

    Deciding on goals and figuring out what you need to do to achieve them.

  • 51%

    Explaining things to people

    Helping people to understand and use information.

  • 50%

    Documenting or recording information

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

  • 45%

    Leading and encouraging a team

    Encouraging and building trust, respect, and cooperation among team members.


Interests and demands

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  • 76%

    Administrative

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  • 71%

    Analytical

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  • 62%

    Practical

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

  • 57%

    Creative

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  • 48%

    Enterprising

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  • 14%

    Helping

    Working with people. Helping or providing service to others.


Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.
  • 81%

    Independence

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  • 76%

    Working conditions

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  • 71%

    Achievement

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  • 71%

    Recognition

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  • 62%

    Support

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

  • 57%

    Relationships

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.


Demands

The physical and social demands that workers face most often are shown below:
  • 97%

    Indoors, heat controlled

    Work indoors with access to heating or cooling.

  • 96%

    Electronic mail

    Use electronic mail.

  • 96%

    Spend time sitting

    Spend time sitting at work.

  • 88%

    Telephone

    Talk on the telephone.

  • 87%

    Being exact or accurate

    Be very exact or highly accurate.

  • 84%

    Making repetitive motions

    Spend time making repetitive motions.

  • 82%

    Repeating same tasks

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

  • 81%

    Face-to-face discussions

    Talk with people face-to-face.

  • 81%

    Freedom to make decisions

    Have freedom to make decision on your own.

  • 79%

    Unstructured work

    Have freedom to decide on tasks, priorities, and goals.

  • 78%

    Teamwork

    Work with people in a group or team.

  • 76%

    Time pressure

    Work to strict deadlines.

  • 73%

    Using your hands to handle, control, or feel

    Spend time using your hands to handle, control, or feel objects, tools or controls.

  • 72%

    Competition

    Compete with others, or be aware of competitive pressures.

  • 71%

    Contact with people

    Have contact with people by telephone, face-to-face, or any other way.

  • 70%

    Frequent decision making

    Frequently make decisions that impact other people.

  • 67%

    Impact of decisions

    Make decisions that have a large impact on other people.

  • 61%

    Letters and memos

    Write letters and memos.

  • 59%

    Contact with the public

    Work with customers or the public.

  • 59%

    Lead or coordinate a team

    Lead others to do work activities.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 15-1134.00 - Web Developers.


Links and downloads

Back to top