Tourist Information Officers

ANZSCO ID 451611

Overview

Snapshot

Employed
1,400
Future Growth
N/A
Weekly Earnings
N/A
Full-Time Share
50%
Female Share
79%
Average age
45

Summary

Tourist Information Officers provide travel and accommodation information to tourists. They may work in call centres.

Also known as: Tourist Adviser.

Formal qualifications are not essential to work as a Tourist Information Officer. Although some workers have a Vocational Education and Training (VET) qualification or a university degree in tourism or another related field.

Tasks

  • Answers inquiries from tourists and offers suggestions about tours, travel routes, accommodation and local customs.

  • Provides literature and information on local and inter-island tours and places of interest.

  • Discusses transport availability and cost.

  • May work in a call centre.

Characteristics

Job Type
Community And Personal Service Workers
Skill Level
Lower skill
ANZSCO Occupation group
Unemployment Rate
n/a
Industries
Pathway(s)
  • University
  • Vocational Education and Training (VET)
  • Informal or on-the-job
Interests
  • Administrative
  • Enterprising
  • Helping
Physical Demand
  • Sedentary
  • Light

Outlook

Employment Outlook

JSA produces employment projections to show where likely future job opportunities may be. Employment projections data are only produced for occupations at the broad four digit Australian and New Zealand Standard Classification of Occupations (ANZSCO) level. While data are not available for this occupation, projections data are available for the parent occupation, Tourism and Travel Advisers, under the outlook section.


Earnings and hours

Working arrangements

  • Around 50% of people employed as Tourist Information Officers work full-time hours, in all their jobs combined. This is 16 percentage points below the all jobs average (66%).

    Full-time workers work an average of 42 hours per week in their main job. This is similar to the all jobs average (44 hours per week).

    Sources:Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average.


Industries

Main industries

1
Administrative and Support Services
33.6%
2
Public Administration and Safety
32.3%
3
Arts and Recreation Services
16.0%
4
Accommodation and Food Services
5.2%
5
Other industries
10.6%

Regions

Employment across Australia

NSW

24.8% All occupations: 31.6%

VIC

23.2% All occupations: 25.6%

QLD

20.6% All occupations: 20.0%

SA

6.7% All occupations: 7.0%

WA

14.3% All occupations: 10.8%

TAS

5.6% All occupations: 2.0%

NT

2.7% All occupations: 1.0%

ACT

1.8% All occupations: 1.9%

Employment by State and Territory (% Share)

State Tourist Information Officers All Jobs Average
NSW 24.8 31.6
VIC 23.2 25.6
QLD 20.6 20.0
SA 6.7 7.0
WA 14.3 10.8
TAS 5.6 2.0
NT 2.7 1.0
ACT 1.8 1.9


  • Around 71% of Tourist Information Officers live outside of capital cities, compared with the all jobs average of 38%.

    Tasmania and Western Australia have a large share of employment relative to their population size.

    The regions with the largest share of workers are:

    Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.


Worker profile

Age and gender

Age In Years
45
All Jobs Average is 40
Female Share
79%
All Jobs Average is 48%
  • The median age of Tourist Information Officers is 45 years. This is higher than the all jobs average of 40 years.

    A large share of workers are aged 45 to 54 years.

    Females make up 79% of the workforce. This is 31 percentage points above the all jobs average of 48%.

    Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.

Age Profile (% Share)

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age Bracket Tourist Information Officers All Jobs Average
15-19 2.2 5.0
20-24 6.0 9.3
25-34 19.1 22.9
35-44 20.0 22.0
45-54 23.8 21.6
55-59 12.1 9.0
60-64 8.7 6.0
65 and Over 8.1 4.2
Median Age 45 40

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.


Employment Pathways

Education, training and experience

Formal qualifications are not essential to work as a Tourist Information Officer. Although some workers have a Vocational Education and Training (VET) qualification or a university degree in tourism or another related field.

Visit

  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Tourism, Travel and Hospitality VET training pathways.

Highest Level of Education (% Share)

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of Qualification Tourist Information Officers All Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate 6.3 10.1
Bachelor degree 22.9 21.8
Advanced Diploma/Diploma 19.9 11.6
Certificate III/IV 18.0 21.1
Year 12 17.8 18.1
Year 11 4.2 4.8
Year 10 and below 10.9 12.5

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.


Skills and Knowledge

Employers look for Tourism and Travel Advisers who provide good customer service, can communicate clearly and have strong people skills.

Skills

Skills can be improved through training or experience.

  • 57%

    Active listening

    Listening to others, not interrupting, and asking good questions.

  • 54%

    Serving others

    Looking for ways to help people.

  • 52%

    Critical thinking

    Thinking about the pros and cons of different ways to solve a problem.

  • 46%

    Speaking

    Talking to others.

  • 45%

    Reading comprehension

    Reading work related information.

  • 45%

    Social perceptiveness

    Understanding why people react the way they do.

  • 43%

    Persuasion

    Talking people into changing their minds or their behaviour.

  • 43%

    Active learning

    Being able to use what you have learnt to solve problems now and again in the future.

  • 43%

    Complex problem solving

    Noticing a problem and figuring out the best way to solve it.

  • 43%

    Coordination with others

    Being adaptable and coordinating work with other people.

  • 43%

    Judgment and decision making

    Figuring out the pros and cons of different options and choosing the best one.

  • 43%

    Time management

    Managing your own and other peoples' time to get work done.

  • 43%

    Writing

    Writing things for co-workers or customers.

  • 41%

    Monitoring

    Keeping track of how well work is progressing so you can make changes or improvements.

  • 41%

    Negotiation

    Bringing people together and trying to sort out their differences.

  • 39%

    Instructing

    Teaching people how to do something.

  • 37%

    Learning strategies

    Figuring out the best way to teach or learn something new.

  • 36%

    Mathematics

    Using maths to solve problems.

  • 32%

    Systems analysis

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  • 32%

    Systems evaluation

    Measuring how well a system is working and how to improve it.


Knowledge

These are important topics, subjects or knowledge areas.

  • 77%

    Customer and personal service

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  • 59%

    Computers and electronics

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  • 59%

    Transportation

    Moving people or goods by air, rail, sea, or road.

  • 58%

    Geography

    Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.

  • 53%

    English language

    English language including the meaning and spelling of words, rules of composition, and grammar.

  • 49%

    Psychology

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  • 45%

    Sales and marketing

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  • 44%

    Law and government

    How our laws and courts work. Government rules and regulations, and the political system.

  • 42%

    Public safety and security

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

  • 41%

    Clerical

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  • 40%

    Mathematics

    Arithmetic, algebra, geometry, calculus, or statistics.

  • 40%

    Communications and media

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  • 39%

    Education and training

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  • 33%

    Administration and management

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  • 31%

    Foreign language

    Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

  • 31%

    Personnel and human resources

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  • 26%

    Philosophy and theology

    Philosophical systems and religions, including their basic principles, values, ethics, ways of thinking, customs, practices, and impact on society.

  • 26%

    Production and processing

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  • 24%

    Therapy and counselling

    Diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and career counselling and guidance.

  • 20%

    Telecommunications

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.


Abilities

Workers use these physical and mental abilities..

  • 57%

    Oral expression

    Communicate by speaking.

  • 57%

    Speech clarity

    Speak clearly so others can understand you.

  • 54%

    Speech recognition

    Identify and understand the speech of another person.

  • 54%

    Near vision

    See details that are up-close (within a few feet).

  • 52%

    Oral comprehension

    Listen to and understand what people say.

  • 48%

    Written comprehension

    Read and understand written information.

  • 45%

    Deductive reasoning

    Use general rules to find answers or solve problems logically.

  • 43%

    Sorting or ordering

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  • 43%

    Categorising

    Come up with different ways of grouping things.

  • 43%

    Inductive reasoning

    Use lots of detailed information to come up with answers or make general rules.

  • 43%

    Problem spotting

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  • 43%

    Written expression

    Write in a way that people can understand.

  • 41%

    Brainstorming

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  • 41%

    Far vision

    See details that are far away.

  • 41%

    Selective attention

    Pay attention to something without being distracted.

  • 39%

    Multitasking

    Do two or more things at the same time.

  • 39%

    Originality

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  • 37%

    Flexibility of closure

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  • 36%

    Finger dexterity

    Put together small parts with your fingers.

  • 32%

    Perceptual speed

    Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.


Activities

These are kinds of activities workers regularly do in this job.

  • 73%

    Working with the public

    Greeting or serving customers, clients or guests, and public speaking or performing.

  • 69%

    Making decisions and solving problems

    Using information to work out the best solution and solve problems.

  • 69%

    Communicating within a team

    Giving information to co-workers by telephone, in writing, or in person.

  • 66%

    Building good relationships

    Building good working relationships and keeping them over time.

  • 65%

    Handling and moving objects

    Using hands and arms in handling, installing, positioning, moving and manipulating objects.

  • 64%

    Looking for changes over time

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  • 64%

    Communicating with the public

    Giving information to the public, business or government by telephone, in writing, or in person.

  • 63%

    Keeping your knowledge up-to-date

    Keeping up-to-date with technology and new ideas.

  • 62%

    Collecting and organising information

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  • 61%

    Negotiating and resolving conflicts

    Handling complaints and disagreements, and negotiating with people.

  • 61%

    Checking compliance with standards

    Deciding whether events or processes comply with laws, regulations, or standards.

  • 60%

    Doing physically active work

    Use your arms, legs and whole body, such as climbing, lifting, balancing, walking, stooping, and handling objects.

  • 60%

    Helping and caring for others

    Providing personal assistance, medical attention, or emotional support.

  • 60%

    Monitoring people, processes and things

    Checking objects, actions, or events, and keeping an eye out for problems.

  • 59%

    Researching and investigating

    Looking for, getting and understanding different kinds of information.

  • 56%

    Working with computers

    Using computers to program, write software, set up functions, enter data, or process information.

  • 51%

    Documenting or recording information

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

  • 49%

    Checking for errors or defects

    Inspecting equipment, structures, or materials for errors, problems or defects.

  • 47%

    Explaining things to people

    Helping people to understand and use information.

  • 47%

    Making sense of information and ideas

    Looking at, working with, and understanding data or information.


Interests and demands

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  • 90%

    Administrative

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  • 81%

    Enterprising

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  • 57%

    Helping

    Working with people. Helping or providing service to others.

  • 24%

    Creative

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  • 24%

    Practical

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

  • 19%

    Analytical

    Ideas and thinking. Searching for facts and figuring out problems in your head.


Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.
  • 71%

    Relationships

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  • 52%

    Independence

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  • 52%

    Support

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

  • 48%

    Achievement

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  • 45%

    Working conditions

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  • 43%

    Recognition

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.


Demands

The physical and social demands that workers face most often are shown below:
  • 100%

    Contact with people

    Have contact with people by telephone, face-to-face, or any other way.

  • 98%

    Repeating same tasks

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

  • 95%

    Indoors, heat controlled

    Work indoors with access to heating or cooling.

  • 94%

    Being exact or accurate

    Be very exact or highly accurate.

  • 92%

    Contact with the public

    Work with customers or the public.

  • 92%

    Frequent decision making

    Frequently make decisions that impact other people.

  • 92%

    Face-to-face discussions

    Talk with people face-to-face.

  • 91%

    Telephone

    Talk on the telephone.

  • 90%

    Time pressure

    Work to strict deadlines.

  • 89%

    Teamwork

    Work with people in a group or team.

  • 85%

    Physically close to people

    Work physically close to other people.

  • 81%

    Freedom to make decisions

    Have freedom to make decision on your own.

  • 80%

    Angry or unpleasant people

    Deal with unpleasant, angry, or rude people.

  • 79%

    Impact of decisions

    Make decisions that have a large impact on other people.

  • 76%

    Loud or uncomfortable sounds

    Be exposed to noises and sounds that are distracting or uncomfortable.

  • 73%

    Conflict situations

    Deal with conflict or disagreements.

  • 72%

    Automation of tasks

    Do tasks that are mostly automated.

  • 70%

    Making repetitive motions

    Spend time making repetitive motions.

  • 69%

    Public speaking

    Talk to a group of people.

  • 69%

    Consequence of error

    Work where mistakes have serious consequences.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 43-4181.00 - Reservation and Transportation Ticket Agents and Travel Clerks.


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