Tourism and Travel Advisers
Tourism and Travel Advisers plan and organise travel and accommodation for clients, and provide travel and accommodation information to tourists.
determining clients' requirements for travel, accommodation and special interests
suggesting itineraries based on available travel routes and cost, availability and convenience of transport
making and confirming travel and accommodation reservations and informing clients of bus, plane, ship and train connections
notifying clients of travel dates, baggage limits, and medical and visa requirements
providing information on tourist attractions and tour availability, and procedures for dealing with lost and stolen documents
assisting with travel clearances
collecting payments and issuing clients' itineraries, relevant documentation, tickets for travel and vouchers for accommodation
providing information on travel insurance, relevant government regulations such as customs regulations, and use of credit cards and traveller's cheques
answering inquiries from tourists and offering suggestions about tours, travel routes, accommodation and local customs
providing literature and information on local and interstate tours and places of interest
discussing transport availability and cost
may work in a call centre
Vocational Education and Training (VET)
Informal or on-the-job
JSA produces employment projections to show where likely future job opportunities may be. The latest data are for the five years from November 2021 to November 2026. Over this period, the number of workers:
- is expected to decline
- is likely to reach 11,600 by 2026.
Source: Jobs and Skills Australia Employment Projections to 2026.
Notes: The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.
Employment projections figures are rounded to the nearest 100. Calculations based on these rounded figures may result in differences to the numbers that are displayed on this page. Employment projections data (including occupations) can be downloaded from the Employment Projections page.
Number of Workers
Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2021 and Jobs and Skills Australia Employment Projections to 2026.
Earnings and hours
Around 71% of people employed as Tourism and Travel Advisers work full-time hours, in all their jobs combined. This is 5 percentage points above the all jobs average (66%).
Full-time workers work an average of 43 hours per week in their main job. This is similar to the all jobs average (44 hours per week).
More than a third of workers regularly work overtime or extra hours (either paid or unpaid).
Median full-time earnings are $1,007 per week, this is much lower than weekly earnings for all jobs ($1,593).
Median hourly earnings are $27, this is lower than the all jobs median ($41 per hour).
Sources: Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average. Overtime hours: ABS, Characteristics of Employment, 2021. Full-time median earnings and median hourly earnings: ABS, Survey of Employee Earnings and Hours, May 2021. Compared to all jobs median.
Weekly Earnings (Before Tax)
|Earnings||Tourism and Travel Advisers||All Jobs Average|
Source: Based on ABS Survey of Employee Earnings and Hours, May 2021, Customised Report. Median weekly total cash earnings for full-time non-managerial employees paid at the adult rate. Earnings are before tax and include amounts salary sacrificed. Earnings can vary greatly depending on the skills and experience of the worker and the demands of the role. These figures should be used as a guide only, not to determine a wage rate.
Employment across Australia
Employment by State and Territory (% Share)
|State||Tourism and Travel Advisers||All Jobs Average|
Around 67% of Tourism and Travel Advisers live in capital cities, compared with the all jobs average of 62%.
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.
Age and gender
The median age of Tourism and Travel Advisers is 37 years. This is similar to the all jobs average of 40 years.
A large share of workers are aged 25 to 34 years.
Females make up 80% of the workforce. This is 32 percentage points above the all jobs average of 48%.
Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.
Age Profile (% Share)
|Age Bracket||Tourism and Travel Advisers||All Jobs Average|
|65 and Over||3.7||4.2|
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education, training and experience
Formal qualifications are not essential to work as a Tourism or Travel Adviser. Although some workers have a Vocational Education and Training (VET) qualification or a university degree in tourism or another related field.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Tourism, Travel and Hospitality VET training pathways.
Highest Level of Education (% Share)
|Type of Qualification||Tourism and Travel Advisers||All Jobs Average|
|Post Graduate/Graduate Diploma or Graduate Certificate||4.1||10.1|
|Year 10 and below||4.8||12.5|
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Skills and Knowledge
Employers look for Tourism and Travel Advisers who provide good customer service, can communicate clearly and have strong people skills.
Skills can be improved through training or experience.
Listening to others, not interrupting, and asking good questions.
Looking for ways to help people.
Reading work related information.
Thinking about the pros and cons of different ways to solve a problem.
Talking people into changing their minds or their behaviour.
Bringing people together and trying to sort out their differences.
Understanding why people react the way they do.
Talking to others.
Being able to use what you have learnt to solve problems now and again in the future.
43%Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
Writing things for co-workers or customers.
41%Complex problem solving
Noticing a problem and figuring out the best way to solve it.
41%Coordination with others
Being adaptable and coordinating work with other people.
Keeping track of how well work is progressing so you can make changes or improvements.
Managing your own and other peoples' time to get work done.
Teaching people how to do something.
Using maths to solve problems.
Figuring out the best way to teach or learn something new.
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
Measuring how well a system is working and how to improve it.
These are important topics, subjects or knowledge areas.
68%Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
64%Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
English language including the meaning and spelling of words, rules of composition, and grammar.
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
57%Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
48%Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
47%Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
47%Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
38%Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
Moving people or goods by air, rail, sea, or road.
Foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
Arithmetic, algebra, geometry, calculus, or statistics.
29%Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
23%Law and government
How our laws and courts work. Government rules and regulations, and the political system.
23%Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
21%Engineering and technology
Use engineering, science and technology to design and produce goods and services.
21%Production and processing
Raw materials, production processes, quality control, costs, and ways of making and distributing goods.
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
Workers use these physical and mental abilities..
Listen to and understand what people say.
Communicate by speaking.
Identify and understand the speech of another person.
See details that are up-close (within a few feet).
Read and understand written information.
Use general rules to find answers or solve problems logically.
Speak clearly so others can understand you.
Come up with a number of ideas about a topic, even if the ideas aren't very good.
43%Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
Come up with different ways of grouping things.
Use lots of detailed information to come up with answers or make general rules.
Come up with unusual or clever ideas, or creative ways to solve a problem.
Write in a way that people can understand.
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
Do two or more things at the same time.
41%Working with numbers
Add, subtract, multiply, or divide.
Remember things like words, numbers, pictures, and procedures.
Pay attention to something without being distracted.
Pay attention to a certain sound when there are other distracting sounds.
Choose the right maths method or formula to solve a problem.
These are kinds of activities workers regularly do in this job.
66%Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
64%Researching and investigating
Looking for, getting and understanding different kinds of information.
64%Working with the public
Greeting or serving customers, clients or guests, and public speaking or performing.
64%Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
62%Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
Convincing people to buy something or to change their minds or actions.
59%Building good relationships
Building good working relationships and keeping them over time.
58%Making decisions and solving problems
Using information to work out the best solution and solve problems.
57%Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
55%Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
54%Assessing and evaluating things
Working out the value, importance, or quality of things, services or people.
54%Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
53%Negotiating and resolving conflicts
Handling complaints and disagreements, and negotiating with people.
51%Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
51%Making sense of information and ideas
Looking at, working with, and understanding data or information.
50%Documenting or recording information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
49%Providing office support
Doing day-to-day office work such as filing and processing paperwork.
44%Explaining things to people
Helping people to understand and use information.
43%Training and teaching others
Understanding the needs of others, developing training programs, and teaching or instructing.
Using your own ideas for developing, designing, or creating something new.
Interests and demands
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Interests are the style or type of work we prefer to do. All interest areas are shown below.
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
Working with people. Helping or providing service to others.
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.
Ideas and thinking. Searching for facts and figuring out problems in your head.
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Talk on the telephone.
Use electronic mail.
97%Spend time sitting
Spend time sitting at work.
96%Being exact or accurate
Be very exact or highly accurate.
89%Contact with people
Have contact with people by telephone, face-to-face, or any other way.
89%Contact with the public
Work with customers or the public.
Have freedom to decide on tasks, priorities, and goals.
81%Letters and memos
Write letters and memos.
Talk with people face-to-face.
81%Freedom to make decisions
Have freedom to make decision on your own.
78%Impact of decisions
Make decisions that have a large impact on other people.
Compete with others, or be aware of competitive pressures.
76%Automation of tasks
Do tasks that are mostly automated.
75%Frequent decision making
Frequently make decisions that impact other people.
Work to strict deadlines.
74%Using your hands to handle, control, or feel
Spend time using your hands to handle, control, or feel objects, tools or controls.
Work with people in a group or team.
68%Responsible for outcomes
Take responsibility for the results of other people's work.
68%Consequence of error
Work where mistakes have serious consequences.
64%Lead or coordinate a team
Lead others to do work activities.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-3041.00 - Travel Agents.