Video Producers create films, television programs, video productions or commercials by filming, adding sound and editing in digital or analogue format.
Chooses an idea, script, book or play to turn into a video.
Chooses and hires the director for the project.
Arranges finance and prepares the project (pre-production).
Organises budget and production.
Chooses key creative staff with the director, including the main actors.
Solves any production problems.
Supervises the film's distribution.
Plans the marketing of the finished film.
Liaises with foreign co-producers.
Makes videos for corporate clients.
Be involved with marketing the production company and shows.
Pursues projects for the company to work on.
- 212311 Art Directors (Film, Television or Stage)
- 212312 Directors (Film, Television, Radio or Stage)
- 212313 Cinematographers
- 212314 Film and Video Editors
- 212315 Program Directors (Television or Radio)
- 212316 Stage Managers
- 212317 Technical Directors
- 212318 Video Producers
- 212399 Other Film, Television, Radio and Stage Directors
Vocational Education and Training (VET)
Informal or on-the-job
JSA produces employment projections to show where likely future job opportunities may be. Employment projections data are only produced for occupations at the broad four digit Australian and New Zealand Standard Classification of Occupations (ANZSCO) level. While data are not available for this occupation, projections data are available for the parent occupation, Film, Television, Radio and Stage Directors, under the outlook section.
Earnings and hours
Around 76% of people employed as Video Producers work full-time hours, in all their jobs combined. This is 10 percentage points above the all jobs average (66%).
Full-time workers work an average of 46 hours per week in their main job. This is similar to the all jobs average (44 hours per week).
Sources:Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average.
Most Video Producers work in the Information media and telecommunications industry. They are also employed in industries like:
Source: Based on ABS Census 2016, Customised Report.
Employment across Australia
Employment by State and Territory (% Share)
|State||Video Producers||All Jobs Average|
Around 79% of Video Producers live in capital cities, compared with the all jobs average of 62%.
New South Wales and Victoria have a large share of employment relative to their population size.
The regions with the largest share of workers are:
- Melbourne - Inner
- Sydney - City and Inner South
- Sydney - North Sydney and Hornsby
- Sydney - Eastern Suburbs
- Sydney - Northern Beaches.
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.
Age and gender
The median age of Video Producers is 36 years. This is younger than the all jobs average of 40 years.
A large share of workers are aged 25 to 34 years.
Females make up 27% of the workforce. This is 21 percentage points below the all jobs average of 48%.
Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.
Age Profile (% Share)
|Age Bracket||Video Producers||All Jobs Average|
|65 and Over||3.3||4.2|
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Education, training and experience
Experience in the entertainment industry and proven ability is needed to work as a Video Producer. Some workers also have a university or Vocational Education and Training (VET) qualification in screen production.
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Creative Arts and Culture VET training pathways.
Highest Level of Education (% Share)
|Type of Qualification||Video Producers||All Jobs Average|
|Post Graduate/Graduate Diploma or Graduate Certificate||11.6||10.1|
|Year 10 and below||2.8||12.5|
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Skills and Knowledge
Employers look for Film, Television, Radio and Stage Directors who have strong interpersonal skills, can communicate well with diverse audiences and who are organised and efficient.
Skills can be improved through training or experience.
68%Coordination with others
Being adaptable and coordinating work with other people.
Keeping track of how well work is progressing so you can make changes or improvements.
Managing your own and other peoples' time to get work done.
Listening to others, not interrupting, and asking good questions.
Reading work related information.
Writing things for co-workers or customers.
Talking to others.
Talking people into changing their minds or their behaviour.
Thinking about the pros and cons of different ways to solve a problem.
57%Judgment and decision making
Figuring out the pros and cons of different options and choosing the best one.
57%Management of personnel resources
Motivating, developing, and directing people as they work, and choosing the best people for the job.
Being able to use what you have learnt to solve problems now and again in the future.
57%Management of financial resources
Figuring out how money is needed to do something, and keeping track of the money that's being spent.
Bringing people together and trying to sort out their differences.
54%Complex problem solving
Noticing a problem and figuring out the best way to solve it.
Understanding why people react the way they do.
46%Management of material resources
Providing the right equipment, facilities, and materials needed to do work.
Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.
Teaching people how to do something.
Figuring out the best way to teach or learn something new.
These are important topics, subjects or knowledge areas.
80%Communications and media
Media production, communication, and dissemination. Includes written, spoken, and visual media.
English language including the meaning and spelling of words, rules of composition, and grammar.
59%Computers and electronics
Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
58%Customer and personal service
Understanding customer needs, providing good quality service, and measuring customer satisfaction.
Word processing, managing files and records, stenography and transcription, designing forms, and other office work.
53%Education and training
Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
51%Philosophy and theology
Philosophical systems and religions, including their basic principles, values, ethics, ways of thinking, customs, practices, and impact on society.
51%Sociology and anthropology
Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
51%Administration and management
Business principles involved in strategic planning, leadership, and coordinating people and resources.
Describing land, sea, and air, including their physical characteristics, locations, how they work together, and the location of plant, animal, and human life.
Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
Transmission, broadcasting, switching, control, and operation of telecommunications systems.
43%Personnel and human resources
Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
43%Sales and marketing
Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
41%Law and government
How our laws and courts work. Government rules and regulations, and the political system.
40%History and archeology
Events of the past, their causes, how we learn about them, and how they influence the way we live today.
39%Public safety and security
Use of equipment, rules and ideas to protect people, data, property, and institutions.
34%Economics and accounting
Economics and accounting, the financial markets, banking and checking and reporting of financial data.
Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
Workers use these physical and mental abilities..
Write in a way that people can understand.
Communicate by speaking.
Use general rules to find answers or solve problems logically.
Listen to and understand what people say.
Read and understand written information.
Identify and understand the speech of another person.
See details that are up-close (within a few feet).
Come up with a number of ideas about a topic, even if the ideas aren't very good.
Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.
Speak clearly so others can understand you.
Come up with unusual or clever ideas, or creative ways to solve a problem.
Use lots of detailed information to come up with answers or make general rules.
50%Sorting or ordering
Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
See details that are far away.
Imagine how something will look after it is moved around or changed.
Come up with different ways of grouping things.
Choose the right maths method or formula to solve a problem.
Pay attention to something without being distracted.
43%Working with numbers
Add, subtract, multiply, or divide.
30%Flexibility of closure
See a pattern (a figure, object, word, or sound) hidden in other distracting material.
These are kinds of activities workers regularly do in this job.
Using your own ideas for developing, designing, or creating something new.
72%Building good relationships
Building good working relationships and keeping them over time.
72%Researching and investigating
Looking for, getting and understanding different kinds of information.
72%Planning and prioritising work
Deciding on goals and putting together a detailed plan to get the work done.
72%Communicating with the public
Giving information to the public, business or government by telephone, in writing, or in person.
71%Communicating within a team
Giving information to co-workers by telephone, in writing, or in person.
67%Making decisions and solving problems
Using information to work out the best solution and solve problems.
65%Working with the public
Greeting or serving customers, clients or guests, and public speaking or performing.
64%Keeping your knowledge up-to-date
Keeping up-to-date with technology and new ideas.
63%Coordinating the work of a team
Getting members of a group to work together to finish a task.
59%Looking for changes over time
Comparing objects, actions, or events. Looking for differences between them or changes over time.
58%Collecting and organising information
Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
58%Assessing and evaluating things
Working out the value, importance, or quality of things, services or people.
50%Scheduling work and activities
Working out the timing of events, programs, and activities, as well as the work of others.
49%Monitoring people, processes and things
Checking objects, actions, or events, and keeping an eye out for problems.
46%Leading and encouraging a team
Encouraging and building trust, respect, and cooperation among team members.
45%Explaining things to people
Helping people to understand and use information.
43%Working with computers
Using computers to program, write software, set up functions, enter data, or process information.
43%Coming up with systems and processes
Deciding on goals and figuring out what you need to do to achieve them.
43%Documenting or recording information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Interests and demands
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Interests are the style or type of work we prefer to do. All interest areas are shown below.
Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
Working with forms, designs and patterns. Often need self-expression and can be done without following rules.
Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
Working with people. Helping or providing service to others.
Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.
Ideas and thinking. Searching for facts and figuring out problems in your head.
Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Use electronic mail.
Talk with people face-to-face.
Talk on the telephone.
Work with people in a group or team.
95%Contact with people
Have contact with people by telephone, face-to-face, or any other way.
Work to strict deadlines.
93%Being exact or accurate
Be very exact or highly accurate.
93%Frequent decision making
Frequently make decisions that impact other people.
91%Freedom to make decisions
Have freedom to make decision on your own.
90%Impact of decisions
Make decisions that have a large impact on other people.
Have freedom to decide on tasks, priorities, and goals.
89%Lead or coordinate a team
Lead others to do work activities.
87%Responsible for outcomes
Take responsibility for the results of other people's work.
83%Indoors, heat controlled
Work indoors with access to heating or cooling.
Compete with others, or be aware of competitive pressures.
81%Spend time sitting
Spend time sitting at work.
80%Letters and memos
Write letters and memos.
Deal with conflict or disagreements.
71%Physically close to people
Work physically close to other people.
70%Angry or unpleasant people
Deal with unpleasant, angry, or rude people.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 27-2012.01 - Producers.
Links and downloads
Research and reports
The Skills Priority List provides a current labour market rating and a future demand rating for nearly 800 occupations nationally. Current labour market ratings are available for occupations at a state and territory level.
Occupation profiles data are available for download.
The Employment Projections are available for download.