Models and Sales Demonstrators
Overview
Snapshot
Summary
Models and Sales Demonstrators wear and display clothing and accessories and pose for art and photography, and demonstrate goods at commercial premises, exhibitions and private homes.
Tasks
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modelling garments, footwear and fashion accessories for customers, sales personnel and fashion designers
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posing for television, video and cinema commercials and for still photographs which appear in magazines, newspapers, catalogues and on billboards
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posing as subjects for paintings, sculptures and other types of art
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setting up displays and demonstrating goods to commercial customers and guests in private homes
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answering questions and offering advice on the use of goods
-
selling goods or directing purchasers to sales counters
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undertaking merchandising of goods in retail outlets and ensuring there is adequate stock attractively presented for sale
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taking orders and making arrangements for payment, delivery and collection
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offering sample goods and distributing catalogues and other literature advertising goods for sale
Characteristics
-
Informal or on-the-job
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Administrative
-
Enterprising
-
Sedentary
-
Light
-
Medium
Outlook
JSA produces employment projections to show where likely future job opportunities may be. The latest data are for the five years from November 2021 to November 2026. Over this period, the number of workers:
- is expected to grow strongly
- is likely to reach 6,500 by 2026.
Source: Jobs and Skills Australia Employment Projections to 2026.
Notes: The number employed includes people who work in this occupation as their main job. People who work in more than one job are counted against the occupation they work the most hours in.
Employment projections figures are rounded to the nearest 100. Calculations based on these rounded figures may result in differences to the numbers that are displayed on this page. Employment projections data (including occupations) can be downloaded from the Employment Projections page.
Number of Workers
Year | Employment |
---|---|
2011 | 8,600 |
2012 | 13,800 |
2013 | 9,100 |
2014 | 12,200 |
2015 | 7,800 |
2016 | 12,700 |
2017 | 9,000 |
2018 | 13,300 |
2019 | 11,700 |
2020 | 4,600 |
2021 | 5,800 |
2026 | 6,500 |
Source: ABS Labour Force Survey, ABS seasonally adjusted data to November 2021 and Jobs and Skills Australia Employment Projections to 2026.
Earnings and hours
Working arrangements
-
Around 20% of people employed as Models and Sales Demonstrators work full-time hours, in all their jobs combined. This is 46 percentage points below the all jobs average (66%).
Full-time workers work an average of 41 hours per week in their main job. This is similar to the all jobs average (44 hours per week).
More than a third of workers regularly work overtime or extra hours (either paid or unpaid).
Sources: Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average. Overtime hours: ABS, Characteristics of Employment, 2021.
Industries
Main industries
-
Models and Sales Demonstrators work in industries like:
Source: ABS Labour Force Survey, annual average 2021.
Regions
Employment across Australia
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Employment by State and Territory (% Share)
State | Models and Sales Demonstrators | All Jobs Average |
---|---|---|
NSW | 31.2 | 31.6 |
VIC | 26.2 | 25.6 |
QLD | 19.5 | 20.0 |
SA | 9.1 | 7.0 |
WA | 10.5 | 10.8 |
TAS | 1.7 | 2.0 |
NT | 0.4 | 1.0 |
ACT | 1.4 | 1.9 |
-
Around 63% of Models and Sales Demonstrators live in capital cities, similar to the all jobs average of 62%.
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.
Worker profile
Age and gender
-
The median age of Models and Sales Demonstrators is 45 years. This is higher than the all jobs average of 40 years.
A large share of workers are aged 45 to 54 years.
Females make up 81% of the workforce. This is 33 percentage points above the all jobs average of 48%.
Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.
Age Profile (% Share)
Age Bracket | Models and Sales Demonstrators | All Jobs Average |
---|---|---|
15-19 | 3.6 | 5.0 |
20-24 | 8.2 | 9.3 |
25-34 | 15.2 | 22.9 |
35-44 | 21.3 | 22.0 |
45-54 | 27.2 | 21.6 |
55-59 | 11.5 | 9.0 |
60-64 | 8.1 | 6.0 |
65 and Over | 4.9 | 4.2 |
Median Age | 45 | 40 |
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Employment Pathways
Education, training and experience
Formal qualifications are not usually required to work as a Model or Sales Demonstrator.
Visit
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Retail Services VET training pathways.
Highest Level of Education (% Share)
Type of Qualification | Models and Sales Demonstrators | All Jobs Average |
---|---|---|
Post Graduate/Graduate Diploma or Graduate Certificate | 2.2 | 10.1 |
Bachelor degree | 10.3 | 21.8 |
Advanced Diploma/Diploma | 10.7 | 11.6 |
Certificate III/IV | 15.2 | 21.1 |
Year 12 | 26.7 | 18.1 |
Year 11 | 9.9 | 4.8 |
Year 10 and below | 25.0 | 12.5 |
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Skills and Knowledge
Employers look for Models and Sales Demonstrators who interact well with others, provide good customer service and are reliable.
Skills
Skills can be improved through training or experience.
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55%
SpeakingTalking to others.
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55%
PersuasionTalking people into changing their minds or their behaviour.
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52%
Active listeningListening to others, not interrupting, and asking good questions.
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46%
Reading comprehensionReading work related information.
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46%
Coordination with othersBeing adaptable and coordinating work with other people.
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46%
Social perceptivenessUnderstanding why people react the way they do.
-
45%
Serving othersLooking for ways to help people.
-
45%
MonitoringKeeping track of how well work is progressing so you can make changes or improvements.
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43%
Active learningBeing able to use what you have learnt to solve problems now and again in the future.
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43%
Critical thinkingThinking about the pros and cons of different ways to solve a problem.
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43%
WritingWriting things for co-workers or customers.
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43%
InstructingTeaching people how to do something.
-
41%
Time managementManaging your own and other peoples' time to get work done.
-
41%
NegotiationBringing people together and trying to sort out their differences.
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39%
Learning strategiesFiguring out the best way to teach or learn something new.
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37%
Judgment and decision makingFiguring out the pros and cons of different options and choosing the best one.
-
34%
Complex problem solvingNoticing a problem and figuring out the best way to solve it.
-
34%
Management of personnel resourcesMotivating, developing, and directing people as they work, and choosing the best people for the job.
-
30%
Systems evaluationMeasuring how well a system is working and how to improve it.
-
27%
MathematicsUsing maths to solve problems.
Knowledge
These are important topics, subjects or knowledge areas.
-
58%
Customer and personal serviceUnderstanding customer needs, providing good quality service, and measuring customer satisfaction.
-
53%
English languageEnglish language including the meaning and spelling of words, rules of composition, and grammar.
-
52%
Sales and marketingShowing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
-
47%
Food productionPlanting, growing, and harvesting food (both plant and animal), including storage and handling.
-
40%
Public safety and securityUse of equipment, rules and ideas to protect people, data, property, and institutions.
-
40%
Computers and electronicsCircuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
-
39%
Communications and mediaMedia production, communication, and dissemination. Includes written, spoken, and visual media.
-
37%
ClericalWord processing, managing files and records, stenography and transcription, designing forms, and other office work.
-
37%
PsychologyHuman behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
-
36%
Education and trainingCurriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
-
35%
Administration and managementBusiness principles involved in strategic planning, leadership, and coordinating people and resources.
-
35%
MathematicsArithmetic, algebra, geometry, calculus, or statistics.
-
28%
Sociology and anthropologyGroup behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
-
27%
TransportationMoving people or goods by air, rail, sea, or road.
-
25%
Production and processingRaw materials, production processes, quality control, costs, and ways of making and distributing goods.
-
25%
Personnel and human resourcesRecruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
-
18%
Technical designDesign techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
-
14%
TelecommunicationsTransmission, broadcasting, switching, control, and operation of telecommunications systems.
-
12%
Economics and accountingEconomics and accounting, the financial markets, banking and checking and reporting of financial data.
-
11%
Law and governmentHow our laws and courts work. Government rules and regulations, and the political system.
Abilities
Workers use these physical and mental abilities..
-
57%
Speech claritySpeak clearly so others can understand you.
-
55%
Oral expressionCommunicate by speaking.
-
55%
Speech recognitionIdentify and understand the speech of another person.
-
54%
Oral comprehensionListen to and understand what people say.
-
48%
Near visionSee details that are up-close (within a few feet).
-
46%
Far visionSee details that are far away.
-
45%
VisualizationImagine how something will look after it is moved around or changed.
-
43%
BrainstormingCome up with a number of ideas about a topic, even if the ideas aren't very good.
-
43%
CategorisingCome up with different ways of grouping things.
-
43%
Deductive reasoningUse general rules to find answers or solve problems logically.
-
43%
Inductive reasoningUse lots of detailed information to come up with answers or make general rules.
-
43%
MultitaskingDo two or more things at the same time.
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43%
OriginalityCome up with unusual or clever ideas, or creative ways to solve a problem.
-
43%
Problem spottingNotice when something is wrong or is likely to go wrong, even if you can't solve the problem.
-
43%
Sorting or orderingOrder or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
-
43%
Written comprehensionRead and understand written information.
-
43%
Written expressionWrite in a way that people can understand.
-
41%
Selective attentionPay attention to something without being distracted.
-
37%
Auditory attentionPay attention to a certain sound when there are other distracting sounds.
-
32%
Colour discriminationNotice differences between colours, including shades of colour and brightness.
Activities
These are kinds of activities workers regularly do in this job.
-
70%
Working with the publicGreeting or serving customers, clients or guests, and public speaking or performing.
-
70%
Influencing peopleConvincing people to buy something or to change their minds or actions.
-
67%
Building good relationshipsBuilding good working relationships and keeping them over time.
-
56%
Communicating with the publicGiving information to the public, business or government by telephone, in writing, or in person.
-
53%
Making decisions and solving problemsUsing information to work out the best solution and solve problems.
-
50%
Handling and moving objectsUsing hands and arms in handling, installing, positioning, moving and manipulating objects.
-
48%
Planning and prioritising workDeciding on goals and putting together a detailed plan to get the work done.
-
46%
Looking for changes over timeComparing objects, actions, or events. Looking for differences between them or changes over time.
-
45%
Communicating within a teamGiving information to co-workers by telephone, in writing, or in person.
-
44%
Researching and investigatingLooking for, getting and understanding different kinds of information.
-
43%
Assessing and evaluating thingsWorking out the value, importance, or quality of things, services or people.
-
43%
Thinking creativelyUsing your own ideas for developing, designing, or creating something new.
-
41%
Training and teaching othersUnderstanding the needs of others, developing training programs, and teaching or instructing.
-
38%
Keeping your knowledge up-to-dateKeeping up-to-date with technology and new ideas.
-
36%
Doing physically active workUse your arms, legs and whole body, such as climbing, lifting, balancing, walking, stooping, and handling objects.
-
35%
Checking for errors or defectsInspecting equipment, structures, or materials for errors, problems or defects.
-
33%
Leading and encouraging a teamEncouraging and building trust, respect, and cooperation among team members.
-
31%
Making sense of information and ideasLooking at, working with, and understanding data or information.
-
27%
Explaining things to peopleHelping people to understand and use information.
-
24%
Documenting or recording informationEntering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Interests and demands
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
-
100%
EnterprisingStarting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
-
71%
AdministrativeFollowing set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
-
52%
PracticalPractical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.
-
38%
HelpingWorking with people. Helping or providing service to others.
-
29%
CreativeWorking with forms, designs and patterns. Often need self-expression and can be done without following rules.
-
14%
AnalyticalIdeas and thinking. Searching for facts and figuring out problems in your head.
Values
-
81%
RelationshipsServe and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
-
48%
IndependenceWork alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
-
43%
RecognitionAdvancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
-
40%
Working conditionsJob security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
-
38%
AchievementResults oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
-
38%
SupportSupportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Demands
-
96%
Contact with peopleHave contact with people by telephone, face-to-face, or any other way.
-
90%
Spend time standingSpend time standing at work.
-
89%
Contact with the publicWork with customers or the public.
-
85%
Face-to-face discussionsTalk with people face-to-face.
-
82%
Indoors, heat controlledWork indoors with access to heating or cooling.
-
81%
Using your hands to handle, control, or feelSpend time using your hands to handle, control, or feel objects, tools or controls.
-
81%
Freedom to make decisionsHave freedom to make decision on your own.
-
77%
TeamworkWork with people in a group or team.
-
76%
Time pressureWork to strict deadlines.
-
75%
Frequent decision makingFrequently make decisions that impact other people.
-
74%
Impact of decisionsMake decisions that have a large impact on other people.
-
74%
Physically close to peopleWork physically close to other people.
-
74%
Making repetitive motionsSpend time making repetitive motions.
-
73%
Electronic mailUse electronic mail.
-
72%
Unstructured workHave freedom to decide on tasks, priorities, and goals.
-
69%
Angry or unpleasant peopleDeal with unpleasant, angry, or rude people.
-
67%
Being exact or accurateBe very exact or highly accurate.
-
67%
TelephoneTalk on the telephone.
-
64%
Lead or coordinate a teamLead others to do work activities.
-
63%
Letters and memosWrite letters and memos.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9011.00 - Demonstrators and Product Promoters.
Links and downloads
Research and reports
The Skills Priority List provides a current labour market rating and a future demand rating for nearly 800 occupations nationally. Current labour market ratings are available for occupations at a state and territory level.
Downloads
-
Occupation profiles data are available for download.
The Employment Projections are available for download.