Web Designers

ANZSCO ID 232414

Overview

Snapshot

Employed
4,900
Future Growth
N/A
Weekly Earnings
N/A
Full-Time Share
70%
Female Share
38%
Average age
34

Summary

Web Designers plan, design, develop and prepare information for Internet publication with particular emphasis on the user interface, ease of navigation and location of information using text, pictures, animation, sound, colours, layout and data sources to deliver information tailored to an intended audience and purpose.

Tasks

  • Determines the objectives and constraints of the design brief by consulting with clients and stakeholders.

  • Undertakes research and analyses functional communication requirements.

  • Formulates design concepts for the subject to be communicated.

  • Negotiates design solutions with clients, management, sales and production staff.

  • Details and documents the selected design for production.

  • Supervises or carries out production in the chosen media.

  • May archive information for future client use.

Characteristics

Job Type
Professionals
Skill Level
Very high skill
ANZSCO Occupation group
Unemployment Rate
n/a
Industries
Pathway(s)
  • University
  • Vocational Education and Training (VET)
  • Informal or on-the-job
Interests
  • Practical
  • Analytical
  • Creative
  • Administrative
Physical Demand
  • Sedentary

Outlook

Employment Outlook

The NSC produces employment projections to show where likely future job opportunities may be. Employment projections data are only produced for occupations at the broad four digit Australian and New Zealand Standard Classification of Occupations (ANZSCO) level. While data are not available for this occupation, projections data are available for the parent occupation, Graphic and Web Designers, and Illustrators, under the outlook section.


Earnings and hours

Working arrangements

  • Around 70% of people employed as Web Designers work full-time hours, in all their jobs combined. This is 4 percentage points above the all jobs average (66%).

    Full-time workers work an average of 43 hours per week in their main job. This is similar to the all jobs average (44 hours per week).

    Sources:Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average.


Industries

Main industries

1
Professional, Scientific and Technical Services
63.9%
2
Information Media and Telecommunications
5.7%
3
Education and Training
4.1%
4
Retail Trade
3.9%
5
Other industries
18.6%

Regions

Employment across Australia

NSW

37.6% All occupations: 31.6%

VIC

31.2% All occupations: 25.6%

QLD

15.8% All occupations: 20.0%

SA

4.4% All occupations: 7.0%

WA

7.3% All occupations: 10.8%

TAS

1.3% All occupations: 2.0%

NT

0.3% All occupations: 1.0%

ACT

2.0% All occupations: 1.9%

Employment by State and Territory (% Share)

State Web Designers All Jobs Average
NSW 37.6 31.6
VIC 31.2 25.6
QLD 15.8 20.0
SA 4.4 7.0
WA 7.3 10.8
TAS 1.3 2.0
NT 0.3 1.0
ACT 2.0 1.9



Worker profile

Age and gender

Age In Years
34
All Jobs Average is 40
Female Share
38%
All Jobs Average is 48%
  • The median age of Web Designers is 34 years. This is younger than the all jobs average of 40 years.

    A large share of workers are aged 25 to 34 years.

    Females make up 38% of the workforce. This is 10 percentage points below the all jobs average of 48%.

    Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.

Age Profile (% Share)

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age Bracket Web Designers All Jobs Average
15-19 1.5 5.0
20-24 8.8 9.3
25-34 40.9 22.9
35-44 29.7 22.0
45-54 12.8 21.6
55-59 3.2 9.0
60-64 1.7 6.0
65 and Over 1.3 4.2
Median Age 34 40

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.


Employment Pathways

Education, training and experience

A formal qualification in web design, digital design, digital media or another related field is usually needed to work as a Web Designer. University and Vocational Education and Training (VET) are both common study pathways.

Visit

  • Course Seeker to search and compare higher education courses.
  • ComparED to compare undergraduate and postgraduate student experiences and outcomes.
  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Information and Communications Technology VET training pathways and Printing & Graphic Arts VET training pathways.

Highest Level of Education (% Share)

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of Qualification Web Designers All Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate 12.0 10.1
Bachelor degree 43.9 21.8
Advanced Diploma/Diploma 18.0 11.6
Certificate III/IV 8.3 21.1
Year 12 13.6 18.1
Year 11 1.4 4.8
Year 10 and below 2.8 12.5

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.


Skills and Knowledge

Employers look for Graphic and Web Designers, and Illustrators who have good interpersonal skills, work well in a team and are creative and innovative. Employers also value computer literacy.

Skills

Skills can be improved through training or experience.

  • 59%

    Programming

    Writing computer programs.

  • 59%

    Operations analysis

    Understanding needs and product requirements to create a design.

  • 57%

    Reading comprehension

    Reading work related information.

  • 55%

    Critical thinking

    Thinking about the pros and cons of different ways to solve a problem.

  • 54%

    Active learning

    Being able to use what you have learnt to solve problems now and again in the future.

  • 52%

    Complex problem solving

    Noticing a problem and figuring out the best way to solve it.

  • 52%

    Monitoring

    Keeping track of how well work is progressing so you can make changes or improvements.

  • 52%

    Writing

    Writing things for co-workers or customers.

  • 50%

    Active listening

    Listening to others, not interrupting, and asking good questions.

  • 50%

    Judgment and decision making

    Figuring out the pros and cons of different options and choosing the best one.

  • 48%

    Speaking

    Talking to others.

  • 48%

    Coordination with others

    Being adaptable and coordinating work with other people.

  • 48%

    Persuasion

    Talking people into changing their minds or their behaviour.

  • 48%

    Systems evaluation

    Measuring how well a system is working and how to improve it.

  • 46%

    Instructing

    Teaching people how to do something.

  • 46%

    Systems analysis

    Figuring out how a system should work and how changes in conditions, operations, and the environment will affect it.

  • 45%

    Learning strategies

    Figuring out the best way to teach or learn something new.

  • 45%

    Time management

    Managing your own and other peoples' time to get work done.

  • 43%

    Social perceptiveness

    Understanding why people react the way they do.

  • 39%

    Negotiation

    Bringing people together and trying to sort out their differences.


Knowledge

These are important topics, subjects or knowledge areas.

  • 81%

    Computers and electronics

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  • 64%

    English language

    English language including the meaning and spelling of words, rules of composition, and grammar.

  • 58%

    Education and training

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  • 57%

    Mathematics

    Arithmetic, algebra, geometry, calculus, or statistics.

  • 56%

    Clerical

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  • 56%

    Customer and personal service

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  • 54%

    Technical design

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  • 50%

    Administration and management

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  • 49%

    Communications and media

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  • 48%

    Sales and marketing

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  • 37%

    Engineering and technology

    Use engineering, science and technology to design and produce goods and services.

  • 36%

    Telecommunications

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  • 35%

    Psychology

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  • 33%

    Personnel and human resources

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  • 31%

    Law and government

    How our laws and courts work. Government rules and regulations, and the political system.

  • 29%

    Production and processing

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  • 28%

    Economics and accounting

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  • 27%

    Fine arts

    Compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

  • 26%

    Sociology and anthropology

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  • 14%

    Public safety and security

    Use of equipment, rules and ideas to protect people, data, property, and institutions.


Abilities

Workers use these physical and mental abilities..

  • 59%

    Deductive reasoning

    Use general rules to find answers or solve problems logically.

  • 57%

    Near vision

    See details that are up-close (within a few feet).

  • 57%

    Oral comprehension

    Listen to and understand what people say.

  • 57%

    Oral expression

    Communicate by speaking.

  • 55%

    Sorting or ordering

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  • 54%

    Brainstorming

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  • 52%

    Categorising

    Come up with different ways of grouping things.

  • 52%

    Problem spotting

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  • 52%

    Speech recognition

    Identify and understand the speech of another person.

  • 52%

    Written comprehension

    Read and understand written information.

  • 52%

    Written expression

    Write in a way that people can understand.

  • 52%

    Visualization

    Imagine how something will look after it is moved around or changed.

  • 50%

    Selective attention

    Pay attention to something without being distracted.

  • 50%

    Flexibility of closure

    See a pattern (a figure, object, word, or sound) hidden in other distracting material.

  • 50%

    Originality

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  • 48%

    Inductive reasoning

    Use lots of detailed information to come up with answers or make general rules.

  • 46%

    Speed of recognition

    Quickly make sense of and organize things you can see like letters, numbers, pictures, or other things.

  • 45%

    Speech clarity

    Speak clearly so others can understand you.

  • 45%

    Finger dexterity

    Put together small parts with your fingers.

  • 45%

    Perceptual speed

    Use your eyes to quickly compare groups of letters, numbers, pictures, or other things.


Activities

These are kinds of activities workers regularly do in this job.

  • 82%

    Keeping your knowledge up-to-date

    Keeping up-to-date with technology and new ideas.

  • 79%

    Thinking creatively

    Using your own ideas for developing, designing, or creating something new.

  • 75%

    Working with computers

    Using computers to program, write software, set up functions, enter data, or process information.

  • 70%

    Collecting and organising information

    Compiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.

  • 70%

    Planning and prioritising work

    Deciding on goals and putting together a detailed plan to get the work done.

  • 68%

    Researching and investigating

    Looking for, getting and understanding different kinds of information.

  • 67%

    Giving expert advice

    Providing guidance and expert advice to management or other groups.

  • 67%

    Communicating within a team

    Giving information to co-workers by telephone, in writing, or in person.

  • 64%

    Looking for changes over time

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  • 64%

    Making decisions and solving problems

    Using information to work out the best solution and solve problems.

  • 61%

    Making sense of information and ideas

    Looking at, working with, and understanding data or information.

  • 60%

    Building good relationships

    Building good working relationships and keeping them over time.

  • 58%

    Scheduling work and activities

    Working out the timing of events, programs, and activities, as well as the work of others.

  • 57%

    Communicating with the public

    Giving information to the public, business or government by telephone, in writing, or in person.

  • 57%

    Training and teaching others

    Understanding the needs of others, developing training programs, and teaching or instructing.

  • 52%

    Checking compliance with standards

    Deciding whether events or processes comply with laws, regulations, or standards.

  • 52%

    Coming up with systems and processes

    Deciding on goals and figuring out what you need to do to achieve them.

  • 51%

    Explaining things to people

    Helping people to understand and use information.

  • 50%

    Documenting or recording information

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

  • 45%

    Leading and encouraging a team

    Encouraging and building trust, respect, and cooperation among team members.


Interests and demands

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  • 76%

    Administrative

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  • 71%

    Analytical

    Ideas and thinking. Searching for facts and figuring out problems in your head.

  • 62%

    Practical

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

  • 57%

    Creative

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  • 48%

    Enterprising

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  • 14%

    Helping

    Working with people. Helping or providing service to others.


Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.
  • 81%

    Independence

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  • 76%

    Working conditions

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  • 71%

    Achievement

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  • 71%

    Recognition

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  • 62%

    Support

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.

  • 57%

    Relationships

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.


Demands

The physical and social demands that workers face most often are shown below:
  • 97%

    Indoors, heat controlled

    Work indoors with access to heating or cooling.

  • 96%

    Electronic mail

    Use electronic mail.

  • 96%

    Spend time sitting

    Spend time sitting at work.

  • 88%

    Telephone

    Talk on the telephone.

  • 87%

    Being exact or accurate

    Be very exact or highly accurate.

  • 84%

    Making repetitive motions

    Spend time making repetitive motions.

  • 82%

    Repeating same tasks

    Repeat the same tasks or activities (e.g., key entry) over and over, without stopping.

  • 81%

    Face-to-face discussions

    Talk with people face-to-face.

  • 81%

    Freedom to make decisions

    Have freedom to make decision on your own.

  • 79%

    Unstructured work

    Have freedom to decide on tasks, priorities, and goals.

  • 78%

    Teamwork

    Work with people in a group or team.

  • 76%

    Time pressure

    Work to strict deadlines.

  • 73%

    Using your hands to handle, control, or feel

    Spend time using your hands to handle, control, or feel objects, tools or controls.

  • 72%

    Competition

    Compete with others, or be aware of competitive pressures.

  • 71%

    Contact with people

    Have contact with people by telephone, face-to-face, or any other way.

  • 70%

    Frequent decision making

    Frequently make decisions that impact other people.

  • 67%

    Impact of decisions

    Make decisions that have a large impact on other people.

  • 61%

    Letters and memos

    Write letters and memos.

  • 59%

    Contact with the public

    Work with customers or the public.

  • 59%

    Lead or coordinate a team

    Lead others to do work activities.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 15-1134.00 - Web Developers.


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