Sales Demonstrators

ANZSCO ID 639112

Overview

Snapshot

Employed
9,700
Future Growth
N/A
Weekly Earnings
N/A
Full-Time Share
20%
Female Share
81%
Average age
46

Summary

Sales Demonstrators display and demonstrate goods at commercial premises, exhibitions and private homes.

Tasks

  • Sets up displays and demonstrates goods to commercial customers and guests in private homes.

  • Answers questions and offers advice on the use of goods.

  • Sells goods or directs purchasers to sales counters.

  • Undertakes merchandising of goods in retail outlets and ensures there is adequate stock attractively presented for sale.

  • Takes orders and makes arrangements for payment, delivery and collection.

  • Offers sample goods and distributes catalogues and other literature advertising goods for sale.

Characteristics

Job Type
Sales Workers
Skill Level
Entry level
ANZSCO Occupation group
Unemployment Rate
n/a
Industries
Pathway(s)
  • Informal or on-the-job
Interests
  • Administrative
  • Enterprising
Physical Demand
  • Light
  • Medium

Outlook

Employment Outlook

The NSC produces employment projections to show where likely future job opportunities may be. Employment projections data are only produced for occupations at the broad four digit Australian and New Zealand Standard Classification of Occupations (ANZSCO) level. While data are not available for this occupation, projections data are available for the parent occupation, Models and Sales Demonstrators, under the outlook section.


Earnings and hours

Working arrangements

  • Around 20% of people employed as Sales Demonstrators work full-time hours, in all their jobs combined. This is 46 percentage points below the all jobs average (66%).

    Full-time workers work an average of 41 hours per week in their main job. This is similar to the all jobs average (44 hours per week).

    Sources:Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average.


Industries

Main industries

1
Retail Trade
37.7%
2
Professional, Scientific and Technical Services
16.9%
3
Manufacturing
14.9%
4
Wholesale Trade
13.4%
5
Other industries
8.8%

Regions

Employment across Australia

NSW

30.5% All occupations: 31.6%

VIC

25.7% All occupations: 25.6%

QLD

19.7% All occupations: 20.0%

SA

9.4% All occupations: 7.0%

WA

11.0% All occupations: 10.8%

TAS

1.8% All occupations: 2.0%

NT

0.5% All occupations: 1.0%

ACT

1.4% All occupations: 1.9%

Employment by State and Territory (% Share)

State Sales Demonstrators All Jobs Average
NSW 30.5 31.6
VIC 25.7 25.6
QLD 19.7 20.0
SA 9.4 7.0
WA 11.0 10.8
TAS 1.8 2.0
NT 0.5 1.0
ACT 1.4 1.9



Worker profile

Age and gender

Age In Years
46
All Jobs Average is 40
Female Share
81%
All Jobs Average is 48%
  • The median age of Sales Demonstrators is 46 years. This is higher than the all jobs average of 40 years.

    A large share of workers are aged 45 to 54 years.

    Females make up 81% of the workforce. This is 33 percentage points above the all jobs average of 48%.

    Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.

Age Profile (% Share)

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Age Bracket Sales Demonstrators All Jobs Average
15-19 2.6 5.0
20-24 6.6 9.3
25-34 14.2 22.9
35-44 22.1 22.0
45-54 28.6 21.6
55-59 12.1 9.0
60-64 8.6 6.0
65 and Over 5.2 4.2
Median Age 46 40

Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.


Employment Pathways

Education, training and experience

Formal qualifications are not usually required to work as a Sales Demonstrator.

Visit

  • My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
  • AAPathways website to explore Retail Services VET training pathways.

Highest Level of Education (% Share)

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Type of Qualification Sales Demonstrators All Jobs Average
Post Graduate/Graduate Diploma or Graduate Certificate 2.1 10.1
Bachelor degree 9.6 21.8
Advanced Diploma/Diploma 10.9 11.6
Certificate III/IV 15.4 21.1
Year 12 25.7 18.1
Year 11 10.1 4.8
Year 10 and below 26.1 12.5

Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.


Skills and Knowledge

Employers look for Models and Sales Demonstrators who interact well with others, provide good customer service and are reliable.

Skills

Skills can be improved through training or experience.

  • 55%

    Speaking

    Talking to others.

  • 55%

    Persuasion

    Talking people into changing their minds or their behaviour.

  • 52%

    Active listening

    Listening to others, not interrupting, and asking good questions.

  • 46%

    Reading comprehension

    Reading work related information.

  • 46%

    Coordination with others

    Being adaptable and coordinating work with other people.

  • 46%

    Social perceptiveness

    Understanding why people react the way they do.

  • 45%

    Serving others

    Looking for ways to help people.

  • 45%

    Monitoring

    Keeping track of how well work is progressing so you can make changes or improvements.

  • 43%

    Active learning

    Being able to use what you have learnt to solve problems now and again in the future.

  • 43%

    Critical thinking

    Thinking about the pros and cons of different ways to solve a problem.

  • 43%

    Writing

    Writing things for co-workers or customers.

  • 43%

    Instructing

    Teaching people how to do something.

  • 41%

    Time management

    Managing your own and other peoples' time to get work done.

  • 41%

    Negotiation

    Bringing people together and trying to sort out their differences.

  • 39%

    Learning strategies

    Figuring out the best way to teach or learn something new.

  • 37%

    Judgment and decision making

    Figuring out the pros and cons of different options and choosing the best one.

  • 34%

    Complex problem solving

    Noticing a problem and figuring out the best way to solve it.

  • 34%

    Management of personnel resources

    Motivating, developing, and directing people as they work, and choosing the best people for the job.

  • 30%

    Systems evaluation

    Measuring how well a system is working and how to improve it.

  • 27%

    Mathematics

    Using maths to solve problems.


Knowledge

These are important topics, subjects or knowledge areas.

  • 58%

    Customer and personal service

    Understanding customer needs, providing good quality service, and measuring customer satisfaction.

  • 53%

    English language

    English language including the meaning and spelling of words, rules of composition, and grammar.

  • 52%

    Sales and marketing

    Showing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.

  • 47%

    Food production

    Planting, growing, and harvesting food (both plant and animal), including storage and handling.

  • 40%

    Public safety and security

    Use of equipment, rules and ideas to protect people, data, property, and institutions.

  • 40%

    Computers and electronics

    Circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

  • 39%

    Communications and media

    Media production, communication, and dissemination. Includes written, spoken, and visual media.

  • 37%

    Clerical

    Word processing, managing files and records, stenography and transcription, designing forms, and other office work.

  • 37%

    Psychology

    Human behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.

  • 36%

    Education and training

    Curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

  • 35%

    Administration and management

    Business principles involved in strategic planning, leadership, and coordinating people and resources.

  • 35%

    Mathematics

    Arithmetic, algebra, geometry, calculus, or statistics.

  • 28%

    Sociology and anthropology

    Group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

  • 27%

    Transportation

    Moving people or goods by air, rail, sea, or road.

  • 25%

    Production and processing

    Raw materials, production processes, quality control, costs, and ways of making and distributing goods.

  • 25%

    Personnel and human resources

    Recruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.

  • 18%

    Technical design

    Design techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.

  • 14%

    Telecommunications

    Transmission, broadcasting, switching, control, and operation of telecommunications systems.

  • 12%

    Economics and accounting

    Economics and accounting, the financial markets, banking and checking and reporting of financial data.

  • 11%

    Law and government

    How our laws and courts work. Government rules and regulations, and the political system.


Abilities

Workers use these physical and mental abilities..

  • 57%

    Speech clarity

    Speak clearly so others can understand you.

  • 55%

    Oral expression

    Communicate by speaking.

  • 55%

    Speech recognition

    Identify and understand the speech of another person.

  • 54%

    Oral comprehension

    Listen to and understand what people say.

  • 48%

    Near vision

    See details that are up-close (within a few feet).

  • 46%

    Far vision

    See details that are far away.

  • 45%

    Visualization

    Imagine how something will look after it is moved around or changed.

  • 43%

    Brainstorming

    Come up with a number of ideas about a topic, even if the ideas aren't very good.

  • 43%

    Categorising

    Come up with different ways of grouping things.

  • 43%

    Deductive reasoning

    Use general rules to find answers or solve problems logically.

  • 43%

    Inductive reasoning

    Use lots of detailed information to come up with answers or make general rules.

  • 43%

    Multitasking

    Do two or more things at the same time.

  • 43%

    Originality

    Come up with unusual or clever ideas, or creative ways to solve a problem.

  • 43%

    Problem spotting

    Notice when something is wrong or is likely to go wrong, even if you can't solve the problem.

  • 43%

    Sorting or ordering

    Order or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).

  • 43%

    Written comprehension

    Read and understand written information.

  • 43%

    Written expression

    Write in a way that people can understand.

  • 41%

    Selective attention

    Pay attention to something without being distracted.

  • 37%

    Auditory attention

    Pay attention to a certain sound when there are other distracting sounds.

  • 32%

    Colour discrimination

    Notice differences between colours, including shades of colour and brightness.


Activities

These are kinds of activities workers regularly do in this job.

  • 70%

    Working with the public

    Greeting or serving customers, clients or guests, and public speaking or performing.

  • 70%

    Influencing people

    Convincing people to buy something or to change their minds or actions.

  • 67%

    Building good relationships

    Building good working relationships and keeping them over time.

  • 56%

    Communicating with the public

    Giving information to the public, business or government by telephone, in writing, or in person.

  • 53%

    Making decisions and solving problems

    Using information to work out the best solution and solve problems.

  • 50%

    Handling and moving objects

    Using hands and arms in handling, installing, positioning, moving and manipulating objects.

  • 48%

    Planning and prioritising work

    Deciding on goals and putting together a detailed plan to get the work done.

  • 46%

    Looking for changes over time

    Comparing objects, actions, or events. Looking for differences between them or changes over time.

  • 45%

    Communicating within a team

    Giving information to co-workers by telephone, in writing, or in person.

  • 44%

    Researching and investigating

    Looking for, getting and understanding different kinds of information.

  • 43%

    Assessing and evaluating things

    Working out the value, importance, or quality of things, services or people.

  • 43%

    Thinking creatively

    Using your own ideas for developing, designing, or creating something new.

  • 41%

    Training and teaching others

    Understanding the needs of others, developing training programs, and teaching or instructing.

  • 38%

    Keeping your knowledge up-to-date

    Keeping up-to-date with technology and new ideas.

  • 36%

    Doing physically active work

    Use your arms, legs and whole body, such as climbing, lifting, balancing, walking, stooping, and handling objects.

  • 35%

    Checking for errors or defects

    Inspecting equipment, structures, or materials for errors, problems or defects.

  • 33%

    Leading and encouraging a team

    Encouraging and building trust, respect, and cooperation among team members.

  • 31%

    Making sense of information and ideas

    Looking at, working with, and understanding data or information.

  • 27%

    Explaining things to people

    Helping people to understand and use information.

  • 24%

    Documenting or recording information

    Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.


Interests and demands

Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.

Interests

Interests are the style or type of work we prefer to do. All interest areas are shown below.

  • 100%

    Enterprising

    Starting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.

  • 71%

    Administrative

    Following set procedures and routines. Working with numbers and details more than with ideas, usually following rules.

  • 52%

    Practical

    Practical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.

  • 38%

    Helping

    Working with people. Helping or providing service to others.

  • 29%

    Creative

    Working with forms, designs and patterns. Often need self-expression and can be done without following rules.

  • 14%

    Analytical

    Ideas and thinking. Searching for facts and figuring out problems in your head.


Values

Work values are important to a person’s feeling of satisfaction. All six values are shown below.
  • 81%

    Relationships

    Serve and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.

  • 48%

    Independence

    Work alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.

  • 43%

    Recognition

    Advancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.

  • 40%

    Working conditions

    Job security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.

  • 38%

    Achievement

    Results oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.

  • 38%

    Support

    Supportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.


Demands

The physical and social demands that workers face most often are shown below:
  • 96%

    Contact with people

    Have contact with people by telephone, face-to-face, or any other way.

  • 90%

    Spend time standing

    Spend time standing at work.

  • 89%

    Contact with the public

    Work with customers or the public.

  • 85%

    Face-to-face discussions

    Talk with people face-to-face.

  • 82%

    Indoors, heat controlled

    Work indoors with access to heating or cooling.

  • 81%

    Using your hands to handle, control, or feel

    Spend time using your hands to handle, control, or feel objects, tools or controls.

  • 81%

    Freedom to make decisions

    Have freedom to make decision on your own.

  • 77%

    Teamwork

    Work with people in a group or team.

  • 76%

    Time pressure

    Work to strict deadlines.

  • 75%

    Frequent decision making

    Frequently make decisions that impact other people.

  • 74%

    Impact of decisions

    Make decisions that have a large impact on other people.

  • 74%

    Physically close to people

    Work physically close to other people.

  • 74%

    Making repetitive motions

    Spend time making repetitive motions.

  • 73%

    Electronic mail

    Use electronic mail.

  • 72%

    Unstructured work

    Have freedom to decide on tasks, priorities, and goals.

  • 69%

    Angry or unpleasant people

    Deal with unpleasant, angry, or rude people.

  • 67%

    Being exact or accurate

    Be very exact or highly accurate.

  • 67%

    Telephone

    Talk on the telephone.

  • 64%

    Lead or coordinate a team

    Lead others to do work activities.

  • 63%

    Letters and memos

    Write letters and memos.

Occupational Information Network
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 41-9011.00 - Demonstrators and Product Promoters.


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