Advertising Specialists
Overview
Snapshot
Summary
Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.
Tasks
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Plans, develops and organises advertising policies and campaigns to support sales objectives.
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Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
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Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
Characteristics
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University
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Vocational Education and Training (VET)
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Creative
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Administrative
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Enterprising
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Sedentary
Outlook
JSA produces employment projections to show where likely future job opportunities may be. Employment projections data are only produced for occupations at the broad four digit Australian and New Zealand Standard Classification of Occupations (ANZSCO) level. While data are not available for this occupation, projections data are available for the parent occupation, Advertising and Marketing Professionals, under the outlook section.
Earnings and hours
Working arrangements
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Around 88% of people employed as Advertising Specialists work full-time hours, in all their jobs combined. This is 22 percentage points above the all jobs average (66%).
Full-time workers work an average of 46 hours per week in their main job. This is similar to the all jobs average (44 hours per week).
Sources:Full-time share and full-time hours: ABS, 2016 Census, customised report. Compared to the all jobs average.
Industries
Main industries
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Most Advertising Specialists work in the Professional, scientific and technical services industry. They are also employed in industries like:
Source: Based on ABS Census 2016, Customised Report.
Regions
Employment across Australia
NSW
VIC
QLD
SA
WA
TAS
NT
ACT
Employment by State and Territory (% Share)
State | Advertising Specialists | All Jobs Average |
---|---|---|
NSW | 49.6 | 31.6 |
VIC | 31.4 | 25.6 |
QLD | 9.1 | 20.0 |
SA | 3.2 | 7.0 |
WA | 5.1 | 10.8 |
TAS | 0.7 | 2.0 |
NT | 0.1 | 1.0 |
ACT | 0.8 | 1.9 |
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Around 91% of Advertising Specialists live in capital cities, compared with the all jobs average of 62%.
New South Wales and Victoria have a large share of employment relative to their population size.
The regions with the largest share of workers are:
- Melbourne - Inner
- Sydney - City and Inner South
- Sydney - Eastern Suburbs
- Sydney - North Sydney and Hornsby
- Sydney - Northern Beaches.
Source: Based on ABS Census 2016, Customised Report. Share of workers across Australian states, territories and regions, in this job compared to the all jobs average.
Worker profile
Age and gender
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The median age of Advertising Specialists is 33 years. This is younger than the all jobs average of 40 years.
A large share of workers are aged 25 to 34 years.
Females make up 56% of the workforce. This is 8 percentage points above the all jobs average of 48%.
Source: Based on ABS Census 2016, Customised Report. Age profile and gender share compared to the all jobs average.
Age Profile (% Share)
Age Bracket | Advertising Specialists | All Jobs Average |
---|---|---|
15-19 | 0.4 | 5.0 |
20-24 | 11.8 | 9.3 |
25-34 | 45.2 | 22.9 |
35-44 | 26.1 | 22.0 |
45-54 | 11.8 | 21.6 |
55-59 | 2.3 | 9.0 |
60-64 | 1.4 | 6.0 |
65 and Over | 1.0 | 4.2 |
Median Age | 33 | 40 |
Source: Based on ABS Census 2016, Customised Report. Age profile of workers in this job compared to the all jobs average.
Employment Pathways
Education, training and experience
A bachelor degree in a related field (like advertising, marketing, communications or graphic design) and some relevant work experience is usually needed to work as an Advertising Specialist. Some workers have a Vocational Education and Training (VET) qualification.
Visit
- Course Seeker to search and compare higher education courses.
- ComparED to compare undergraduate and postgraduate student experiences and outcomes.
- My Skills to compare Vocational Education and Training (VET) courses, providers and student outcomes.
- AAPathways website to explore Retail Services VET training pathways.
Highest Level of Education (% Share)
Type of Qualification | Advertising Specialists | All Jobs Average |
---|---|---|
Post Graduate/Graduate Diploma or Graduate Certificate | 10.6 | 10.1 |
Bachelor degree | 57.9 | 21.8 |
Advanced Diploma/Diploma | 11.4 | 11.6 |
Certificate III/IV | 3.4 | 21.1 |
Year 12 | 13.6 | 18.1 |
Year 11 | 1.5 | 4.8 |
Year 10 and below | 1.7 | 12.5 |
Source: ABS Census 2016, Customised Report. Highest qualification completed by workers in this job (in any field of study). Qualifications needed by new workers might be different from the qualifications of workers already in the job.
Skills and Knowledge
Employers look for Advertising and Marketing Professionals who have strong interpersonal skills and are highly organised.
Skills
Skills can be improved through training or experience.
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63%
SpeakingTalking to others.
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63%
Coordination with othersBeing adaptable and coordinating work with other people.
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61%
MonitoringKeeping track of how well work is progressing so you can make changes or improvements.
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59%
Active listeningListening to others, not interrupting, and asking good questions.
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59%
Critical thinkingThinking about the pros and cons of different ways to solve a problem.
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59%
Judgment and decision makingFiguring out the pros and cons of different options and choosing the best one.
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59%
Reading comprehensionReading work related information.
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57%
Time managementManaging your own and other peoples' time to get work done.
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57%
Active learningBeing able to use what you have learnt to solve problems now and again in the future.
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57%
Complex problem solvingNoticing a problem and figuring out the best way to solve it.
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57%
Management of personnel resourcesMotivating, developing, and directing people as they work, and choosing the best people for the job.
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55%
WritingWriting things for co-workers or customers.
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54%
Social perceptivenessUnderstanding why people react the way they do.
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54%
NegotiationBringing people together and trying to sort out their differences.
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54%
Systems evaluationMeasuring how well a system is working and how to improve it.
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52%
PersuasionTalking people into changing their minds or their behaviour.
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50%
InstructingTeaching people how to do something.
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48%
Systems analysisFiguring out how a system should work and how changes in conditions, operations, and the environment will affect it.
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46%
Serving othersLooking for ways to help people.
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45%
MathematicsUsing maths to solve problems.
Knowledge
These are important topics, subjects or knowledge areas.
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76%
Communications and mediaMedia production, communication, and dissemination. Includes written, spoken, and visual media.
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72%
English languageEnglish language including the meaning and spelling of words, rules of composition, and grammar.
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68%
Sales and marketingShowing, promoting, and selling including marketing strategy, product demonstration, sales techniques, and sales control systems.
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64%
Customer and personal serviceUnderstanding customer needs, providing good quality service, and measuring customer satisfaction.
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63%
Administration and managementBusiness principles involved in strategic planning, leadership, and coordinating people and resources.
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61%
Computers and electronicsCircuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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55%
ClericalWord processing, managing files and records, stenography and transcription, designing forms, and other office work.
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50%
Fine artsCompose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
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50%
Production and processingRaw materials, production processes, quality control, costs, and ways of making and distributing goods.
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48%
Technical designDesign techniques, tools, and principles used to make detailed technical plans, blueprints, drawings, and models.
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47%
MathematicsArithmetic, algebra, geometry, calculus, or statistics.
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45%
Personnel and human resourcesRecruiting and training people, managing pay and other entitlements (like sick leave), and negotiating pay and conditions.
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42%
PsychologyHuman behaviour; differences in ability, personality, and interests; learning and motivation; research methods; assessing and treating disorders.
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42%
TelecommunicationsTransmission, broadcasting, switching, control, and operation of telecommunications systems.
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40%
Education and trainingCurriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
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28%
Economics and accountingEconomics and accounting, the financial markets, banking and checking and reporting of financial data.
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25%
Law and governmentHow our laws and courts work. Government rules and regulations, and the political system.
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21%
Sociology and anthropologyGroup behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
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18%
Foreign languageForeign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
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17%
Public safety and securityUse of equipment, rules and ideas to protect people, data, property, and institutions.
Abilities
Workers use these physical and mental abilities..
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66%
Oral expressionCommunicate by speaking.
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63%
Deductive reasoningUse general rules to find answers or solve problems logically.
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61%
Oral comprehensionListen to and understand what people say.
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61%
Problem spottingNotice when something is wrong or is likely to go wrong, even if you can't solve the problem.
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61%
Near visionSee details that are up-close (within a few feet).
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59%
BrainstormingCome up with a number of ideas about a topic, even if the ideas aren't very good.
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57%
Speech recognitionIdentify and understand the speech of another person.
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57%
Written comprehensionRead and understand written information.
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57%
Written expressionWrite in a way that people can understand.
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54%
OriginalityCome up with unusual or clever ideas, or creative ways to solve a problem.
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54%
Speech claritySpeak clearly so others can understand you.
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54%
CategorisingCome up with different ways of grouping things.
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54%
Inductive reasoningUse lots of detailed information to come up with answers or make general rules.
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54%
Sorting or orderingOrder or arrange things in a pattern or sequence (e.g., numbers, letters, words, pictures, mathematical operations).
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50%
Far visionSee details that are far away.
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50%
MathematicsChoose the right maths method or formula to solve a problem.
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46%
Colour discriminationNotice differences between colours, including shades of colour and brightness.
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45%
Flexibility of closureSee a pattern (a figure, object, word, or sound) hidden in other distracting material.
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45%
VisualizationImagine how something will look after it is moved around or changed.
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37%
Selective attentionPay attention to something without being distracted.
Activities
These are kinds of activities workers regularly do in this job.
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80%
Building good relationshipsBuilding good working relationships and keeping them over time.
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80%
Communicating with the publicGiving information to the public, business or government by telephone, in writing, or in person.
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72%
Thinking creativelyUsing your own ideas for developing, designing, or creating something new.
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72%
Planning and prioritising workDeciding on goals and putting together a detailed plan to get the work done.
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69%
Communicating within a teamGiving information to co-workers by telephone, in writing, or in person.
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69%
Collecting and organising informationCompiling, coding, categorizing, calculating, tabulating, auditing, or checking information or data.
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63%
Working with the publicGreeting or serving customers, clients or guests, and public speaking or performing.
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63%
Scheduling work and activitiesWorking out the timing of events, programs, and activities, as well as the work of others.
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61%
Keeping your knowledge up-to-dateKeeping up-to-date with technology and new ideas.
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60%
Making decisions and solving problemsUsing information to work out the best solution and solve problems.
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59%
Working with computersUsing computers to program, write software, set up functions, enter data, or process information.
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56%
Coming up with systems and processesDeciding on goals and figuring out what you need to do to achieve them.
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55%
Researching and investigatingLooking for, getting and understanding different kinds of information.
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54%
Estimating amounts, costs and resourcesWorking out sizes, distances, amounts, time, costs, resources, or materials needed for a task.
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49%
Looking for changes over timeComparing objects, actions, or events. Looking for differences between them or changes over time.
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47%
Coordinating the work of a teamGetting members of a group to work together to finish a task.
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47%
Influencing peopleConvincing people to buy something or to change their minds or actions.
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46%
Explaining things to peopleHelping people to understand and use information.
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41%
Documenting or recording informationEntering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
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34%
Leading and encouraging a teamEncouraging and building trust, respect, and cooperation among team members.
Interests and demands
Learn about the daily activities, and physical and social demands faced by workers. Explore the values and work styles that workers rate as most important.
Interests
Interests are the style or type of work we prefer to do. All interest areas are shown below.
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100%
EnterprisingStarting up and carrying out projects. Leading people and making many decisions. Sometimes require risk taking and often deal with business.
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76%
CreativeWorking with forms, designs and patterns. Often need self-expression and can be done without following rules.
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67%
AdministrativeFollowing set procedures and routines. Working with numbers and details more than with ideas, usually following rules.
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33%
HelpingWorking with people. Helping or providing service to others.
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29%
AnalyticalIdeas and thinking. Searching for facts and figuring out problems in your head.
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24%
PracticalPractical, hands-on work. Often with plants and animals, or materials like wood, tools, and machinery.
Values
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76%
AchievementResults oriented. Workers are able to use their strongest abilities, giving them a feeling of accomplishment.
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76%
IndependenceWork alone and make decisions. Workers are able to try out their own ideas, make decisions on their own, and work with little or no supervision.
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76%
RecognitionAdvancement and the potential to lead. Workers are recognised for the work that they do, they may give directions and instructions to others, and they are looked up to in their company and their community.
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76%
Working conditionsJob security and good working conditions. There is usually a steady flow of interesting work, and the pay and conditions are generally good.
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71%
RelationshipsServe and work with others. Workers usually get along well with each other, do things to help other people, and are rarely pressured to do things that go against their sense of right and wrong.
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57%
SupportSupportive management that stands behind employees. Workers are treated fairly by their company, they are supported by management, and have supervisors who train them well.
Demands
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100%
Electronic mailUse electronic mail.
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100%
TelephoneTalk on the telephone.
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97%
Indoors, heat controlledWork indoors with access to heating or cooling.
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93%
Time pressureWork to strict deadlines.
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93%
Contact with peopleHave contact with people by telephone, face-to-face, or any other way.
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91%
Face-to-face discussionsTalk with people face-to-face.
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88%
Unstructured workHave freedom to decide on tasks, priorities, and goals.
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85%
Spend time sittingSpend time sitting at work.
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83%
Freedom to make decisionsHave freedom to make decision on your own.
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83%
Impact of decisionsMake decisions that have a large impact on other people.
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82%
Lead or coordinate a teamLead others to do work activities.
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81%
Frequent decision makingFrequently make decisions that impact other people.
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80%
TeamworkWork with people in a group or team.
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80%
Being exact or accurateBe very exact or highly accurate.
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78%
Contact with the publicWork with customers or the public.
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74%
Responsible for outcomesTake responsibility for the results of other people's work.
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70%
Letters and memosWrite letters and memos.
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62%
CompetitionCompete with others, or be aware of competitive pressures.
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62%
Repeating same tasksRepeat the same tasks or activities (e.g., key entry) over and over, without stopping.
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59%
Conflict situationsDeal with conflict or disagreements.
O*NET is a trademark of the U.S. Department of Labor, Employment and Training Administration.
The skills and importance ratings on this page are derived from the US Department of Labor O*NET Database Version 21.2, 11-2011.00 - Advertising and Promotions Managers.
Links and downloads
Research and reports
The Skills Priority List provides a current labour market rating and a future demand rating for nearly 800 occupations nationally. Current labour market ratings are available for occupations at a state and territory level.
Downloads
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Occupation profiles data are available for download.
The Employment Projections are available for download.